Back to Listings Listing #44166: Health & Wellness

Asking Price : $69,822

Annual Gross Revenue : $49,498

Annual Net Profit : $26,183

Profit Multiple : x2.67

Inventory Value: -

R-Index : 137

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From the Broker

This listing is for an Amazon Associates (US & CA), affiliate, and advertising business created in April 2007 in the health & wellness niche. The site is an educational resource providing healthy living guides and thousands of extensive product recommendations. The business is monetized through participation in affiliate programs, sponsored content, and advertisements. An info product is also currently in the works.

This business is very active on social media and has a presence on six platforms: Facebook, Pinterest, Instagram, Twitter, Google+, and YouTube. A large amount of traffic to the site comes from Pinterest. Time is spent interacting with social fans and participating in alliance groups on Facebook and Pinterest to boost traffic via social shares.

The associated email list features 5K highly-targeted subscribers that typically receive a weekly newsletter. The newsletter highlights the business' most recent blog posts, previous posts, news, or specialty program affiliate info/links. To get new subscribers, there is an opt-in popup for a free ebook on the blog.

* There are 4 family members in total working on this business. Some of the content on the site is oriented around the family members, so they have offered to introduce the new owner gradually on the site as they remove themselves to avoid sudden confusion to site visitors.

** The negative net profit in May is due to bonuses given to the employees.

Site Highlights

Average Monthly Revenue: $4,125

Average Monthly Expenses: $1,943

Average Monthly Net Profit: $2,182

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are:

  • Domain and all site content
  • All social media accounts (Facebook, Twitter, Pinterest, Instagram, Youtube, Google+)
  • MailerLite email service account with 5,000 very targeted subscribers
  • Canva account and a number of professionally-created social share graphics
  • Smarterqueue social scheduling account (plus many evergreen social shares already loaded for auto-sharing)

Work/Skills Required

The seller currently spends time:

  • Researching and writing blog posts & shopping guides
  • Answering reader emails with template responses
  • Hunting for great social shares related to the site content
  • Interacting with followers on social media
  • Participating in blogger alliance groups on Facebook and Pinterest to offer reciprocating social shares to boost traffic
  • Maintaining WordPress website
  • Managing employees

Reason for Sale

The team running the site have decided to go their separate ways and work on individual projects.

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Listed By

Sale Pending: No

First Seen: Mon, Mar 12th 2018

Last Updated: Tue, Mar 13th 2018

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