Back to Listings Listing #44352: Healthy & Beauty, Health & Beauty

Asking Price : $185,375

Annual Gross Revenue : $83,737

Annual Net Profit : $79,447

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

This listing is for a 2-site Amazon Associates business package created in August 2013 in the health & beauty niche. One of the sites provides 97% of the business' revenue. This site is a general niche site, but the health & beauty section drives most of the Amazon Associates income through product reviews. Thanks to an outsourced writer and a VA, the business requires few hours a week to maintain.

The Seller simply publishes the written articles, and checks that the website, PBNs, and affiliate links are all working. Every other week the writer provides an article ready to publish. Although the VA from the Philippines will not continue with the new owner, she did very simple tasks like checking of articles for keyword density and checking the PBN sites for their uptime. These could easily be outsourced by the Buyer.

There are several opportunities for the Buyer to pursue. First off, the websites are not currently monetizing traffic outside the US, and expanding this could be an immediate area of increased revenue. There are also pages on the website that are not getting much traffic at the moment, but are actually ranking on the 4th or 5th page of Google. The new owner could do targeted SEO or refresh their content for the purpose of increasing their rankings and visibility. The high domain authority of this site also makes it relatively easier to target low to medium competition keywords.

*The second site is also monetized via Amazon Associates. Other additional sources of revenue exist, but are insignificant and not included in the valuation.

*The second site previously switched domains to prevent domain name over-optimization. The old domain is 301 redirected to the current. Along with this previously used domain, 2 additional domains that are 301 redirected to the second site will all be included as assets.

*Both of the sites were built from scratch, but it is worth noting that the main site's domain already had significant backlinks and authority when it was acquired at auction.

*A privately-owned PBN is active on this business. The PBN includes about 15-20 sites that were mostly added in late 2015 to 2016. The sites are privately hosted and owned. Ownership and control will be fully transferred to the new owner.

Site Highlights

Average Monthly Revenue: $6,978

Average Monthly Expenses: $358

Average Monthly Net Profit: $6,621

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Two domains
  • 3 redirected domains to one of the sites
  • All site content/files

Work/Skills Required

The Seller spends time on the following tasks:

  • Checking article drafts and then publishing them
  • Checking that the sites and PBN sites are all up and running
  • Checking that Amazon Associates links are all linking to live products
  • Using AHREFs to check for any suspicious links (e.g. mass linking/ negative SEO)

The Seller has used one of their VAs to handle some of these tasks, but the VA will not be continuing on with the new owner.

Reason for Sale

The Seller is looking to sell this business to focus working on another business full time. They think it would be a win-win situation if someone with the interest and know-how to further develop the sites purchases them.

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Listed By

Sale Pending: No

First Seen: Mon, Mar 5th 2018

Last Updated: Wed, Nov 21st 2018

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