Back to Listings Listing #44297: Digital Product

Asking Price : $99,913

Annual Gross Revenue : $60,492

Annual Net Profit : $42,816

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

This listing is for a digital product business created in August 2015 in the WordPress niche. The business provides a WordPress plugin in both free (Lite) and paid (Pro) versions. Customers have the option of choosing a single license or an agency license for the plugin that they can renew manually once their period is over.

The free version of the plugin has strong weekly download numbers and the seller has suggested a number of opportunities in the “Opportunities & Risks” section below to optimize the business to convert these users into paying customers.

When it comes to site content, the seller has occasionally written a tutorial or blog post regarding big/new functionalities. There are opportunities for the new owner to create new content and use the mailing list as a marketing tool.

It is worth noting that the business current employs a support/development staff member that will not be continuing with the new owner. The current employee is available to work for a month at a rate to help while the new owner hires/trains a new employee. There is also the option for the new owner to handle the support and development themselves if they are experienced.

Site Highlights

Average Monthly Revenue: $5,041

Average Monthly Expenses: $1,473

Average Monthly Net Profit: $3,568

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are the following:

  • Plugin lite version (including user base + WP SVN repo)
  • Plugin Pro version (including user base + upcoming renewals)
  • Website including copyrighted content and images
  • 2 x domains (primary and a secondary)
  • Export of GIT repo (Both the Lite and Pro version hosted in a private GitLab environment)
  • Folder (Dropbox) with content, graphics, SOPs, themes, etc.
  • Social Accounts (Facebook, Twitter , YouTube)
  • Email list
  • Affiliates/partners (80 people/companies)

Work/Skills Required

On day to day basis the seller is providing support to existing customers and answering pre-sale questions for potential new customers.

On monthly basis the seller releases new functionalities and bug fixes for both the free Lite version and Pro version.

Occasionally the seller creates a promotion campaign around a certain holiday.

Reason for Sale

The seller can’t find the time and energy to grow this business further. They have another business growing rapidly, so they want to focus on that venture.

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Listed By

Sale Pending: No

First Seen: Mon, Feb 26th 2018

Last Updated: Thu, May 3rd 2018

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