Back to Listings Listing #44305: Home & Garden

Asking Price : $75,382

Annual Gross Revenue : $110,148

Annual Net Profit : $34,788

Profit Multiple : x2.17

Inventory Value: -

R-Index : 163

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From the Broker

This listing is a service business created in July 2015 in the home & garden niche. The business provides customers with a way to order specific services for their home. While the business itself can be fully operated online, the services are all performed in one Australian city. There's an opportunity to expand to other cities or even countries.

Peak seasons for this business are September to January during the spring and summer in Australia, with lower seasons from February to August.

The business currently employs one VA and a part-time employee. The seller themselves spends about 2 hours per week on the business. The VA could run the business completely on their own, but currently handles much of the customer service, management, and research duties. The part-time employee was hired as a redundancy and to help grow the business so that it could be scaled quickly. The part-time employee handles posting ads and other aspects related to bringing on new service providers. It will be up to the new owner if they continue to outsource work or take it on themselves.

On the site itself, one blog post per month is posted. The topics are written by an SEO agency and writing is done by a freelance copywriter who has been collaborating with the company since the beginning. There are 12 blog posts created for 2018 that will be scheduled for publishing once per month.

There are 6 social media profiles for the business. The platforms include Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. In addition to social media, there are 3 profiles set up on 3 review review sites. The review sites are more important for the business than the social media profiles.

An email list with 1.5K+ subscribers has been built which has received occasional emails for holidays. The email list is not being utilized currently to send out newsletters.
Site Highlights
Average Monthly Revenue: $9,179
Average Monthly Expenses: $6,280
Average Monthly Net Profit: $2,899
* We are using the last 12 months to determine the averages.
Assets Included in Sale
Included in the sale of this business are:

Primary domain
5 additional domain names
Site content/files
Trademarked logo (Australia)
Social media profiles (Facebook, Twitter, Instagram, Google+, LinkedIn, & YouTube)
3 review sites
Contracts
SOPs
Documentation & templates
Data reports in Google Data Studio

Work/Skills Required
Daily:

Checking in with the VA and answering any questions they have

Fortnightly:

Approving invoices
Reconciling accounts
Transferring earnings to service providers

Monthly:

Phone call with the SEO/AdWords agency to see how things are going, what insights there are from the previous month, and what actions need to be taken for the following month

Quarterly

A one hour face-to-face meeting with the SEO/AdWords agency

Reason for Sale
The Seller is looking to sell this business to fund a trip and invest in some smaller side projects.

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Listed By


Sale Pending: No

First Seen: Mon, Feb 26th 2018

Last Updated: Mon, Jun 18th 2018


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