Back to Listings Essential Oils eCommerce Business w/ Recurring Revenue

Asking Price : $233,000

Annual Gross Revenue : $297,157

Annual Net Profit : $145,045

Profit Multiple : x1.61

Inventory Value: -

R-Index : 212

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From the Broker

For sale is an essential oils e-commerce business founded in November 2015 that sells essential oils and related products. The owners started from scratch and grew it into a profitable and systemized business that can be run with a couple hours a day.

The business has a well-established brand with products that are all high quality and a loyal base of customers who love the products and service. The owners know what works in the marketplace, and have developed a process to quickly and easily test new offers. Over the past two years they have invested heavily into advertising to build out the customer list. They also have continuity programs in place for recurring revenue that are poised for growth. Revenue is mostly from their own site so Amazon represents another immediate path for growth. Overall this is a seamless and easy to manage business model that is ready for a new owner to step in and grow the business.

Highlights & Key Assets:

o 13,918 customers, 12,299 that the business communicates with multiple times a week by email.
o In addition to the customer list also have an email list of 9,611 active prospects.
o Created an automated series of email follow up series that predictably transition prospects into customers and customers into repeat buyers.
o Large Facebook presence with 59,316 Facebook fans.
o Instagram profile with 3,302 followers.
o Strong customer loyalty with thousands of repeat customers.
o 5 Star Reputation on Google, 4.7 Reputation on Facebook.
o Line of 100% Pure essential oils that the customers love.
o Custom essential oil blends that they worked with a certified Aroma therapist to create.
o High quality essential oil accessories.
o Wide array of anti-allergenic stainless steel aromatherapy jewelry.
o Recurring revenue across three continuity programs.
o Main continuity program offers members discounts on products and incentivizes repeat buying.
o Large and continually growing niche of essential oil lovers.
o 3 successful and fully-funded Kickstarter campaigns.
o Stream lined shipping and fulfillment systems that lead to minimal time commitment.
o Trademark for the brand.
o Retail store front location that can be nurtured if buyer is local and wants to continue it (could easily be moved anywhere also). This accounts for approximately 5% of the revenue and the business can be run without it.

Growth Potential:

(SEE PROSPECTUS – too much to list)

Support/Training:

Full support and training will be provided. This is negotiable depending on your needs. The owner is committed to making it a success for a new owner.

Reason For Selling:

The owners’ main business and passion is a marketing agency. They are marketers and feel it’s time to take on another side project. This is the longest running side-project they’ve ever had, and feel there is a lot of opportunity to put the business in the hands of someone who’s good at traffic sources outside of paid traffic. They would really like to see the brand in stores and know they don’t have the skills for that.

Also, they are not certified aromatherapists, and they’d like to see someone take over the company with a serious passion for aromatherapy and essential oils. They think having someone who is really passionate about the business will offer another great opportunity.

Overall the owners feel like if they maintain ownership, the business might be looking at 20-25% growth year over year. They know there’s way more potential here and they’ve simply become choke points for the business so its time to get it into the hands of someone who can drive it forward.

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Sale Pending: No

First Seen: Mon, Feb 26th 2018

Last Updated: Thu, Jul 12th 2018


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