Back to Listings Proprietary Brand of Chef's Knives - eCommerce Retailer - Unique, In-House Designs

Asking Price : $5,200,000

Annual Gross Revenue : $3,107,010

Annual Net Profit : $1,105,110

Profit Multiple : x4.71

Inventory Value: -

R-Index : 89

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From the Broker has been engaged to locate a buyer for an exceptionally unique, high growth eCommerce Consumer Products Retailer that offers a fully branded, designed and entirely PROPRIETARY line of high-end, chef-quality Kitchen Knives. The company designs and creates its own products, which are both visually stunning, and of the highest quality. In business for just over two years, the company has already grown TTM sales to $3.1 million at a 175% YOY growth rate, with TTM earnings of $1.1 million - and growing with each month that passes. This is NOT your average internet company and it is growing fast.

This eCommerce Retailer is the embodiment of how to properly create a brand – not just private label – but designed by in house staff so that the products offered are unique in the marketplace – not off the shelf products with a label slapped on it. The beautifully-designed products are 100% proprietary and are crafted from only the finest materials. The Company has created an exciting and profitable niche in the Chef Knife space.

Since inception, the company has developed and launched 5 distinct series of knives (33 designs in all) with a total of 65 SKUs (33 USA, 32 UK) and has a 6th series on the way, with a 7th series plus a variety of other related items in development. Because the company also owns all of its knife tooling, these products are only manufactured for the company. Therefore, the knife design cannot be offered by any other company.

Sales are currently limited entirely to Amazon US and Amazon UK. This means that there are numerous immediate scale opportunities including the expansion into a huge market of untapped buyers via Amazon’s other markets. Additional opportunities include promotion of the company’s website storefront, the introduction of new products targeting both current and lateral categories, using the value of the brand to grow an affiliate base, as well as additional marketplaces such as Walmart, eBay, and Bed, Bath and Beyond, to name a few.

The company stores and ships all products through the Fulfilled by Amazon (FBA) program. Therefore, the new owner will have no warehousing needs, making this company easy for transition as well as 100% relocatable.

This business has 3 performance factors that make it stand out from the eCommerce crowd:

1. Scale. The Business is selling ONLY in the Amazon US and UK marketplaces, leaving a wealth of other markets untapped, including Amazon Canada, Germany, France, Italy, Spain, Mexico and Japan, dotcom, retail, etc.

2. Branding & Design. The products are proprietary, and all are excellently branded with eye-catching designs and high-end packaging. These attributes can be used to scale the ecommerce storefront, especially on major search engines, while also opening doors to Big Box retailers.

3. Appeal. Because the Seller has chosen to use only the finest materials and the highest quality production standards, any consumer with even the most basic culinary knowledge will immediately appreciate the product quality. This level of quality is evident by reviewing the company's reviews on Amazon.

In the hands of the right buyer, this company will be a stellar bolt-on opportunity to any business in this vertical, or a fantastic standalone brand to scale both on and off Amazon, keeping the company’s existing growth patterns on-target and climbing for years to come.

This Consumer Products Company Represented by:
Technology & Internet Business Brokers

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Sale Pending: No

First Seen: Sat, Feb 24th 2018

Last Updated: Wed, May 30th 2018

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