Back to Listings Listing #44309: Apparel & Accessories

Asking Price : $79,639

Annual Gross Revenue : $193,044

Annual Net Profit : $35,400

Profit Multiple : x2.25

Inventory Value: -

R-Index : 158

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From the Broker

This listing is for a dropshipping business created in September 2016 in the apparel & accessories niche. The business sells a variety of apparel products women and men that are dropshipped from 100+ suppliers. Most of the suppliers are based in China, with some in the United States. The main source of traffic for the business is from an Instagram account with 860K+ followers.

The sellers grew the Instagram page predominantly through advertising with large niche Instagram pages that featured products and links to this business. The business’ Instagram account has 3-4 pictures posted to the account per day to help drive traffic to the website. For potential buyers inexperienced with Instagram, the sellers are willing to teach the new owner how to keep the account growing.

In addition to the large Instagram account, the business also includes profiles for Facebook, Twitter, and Pinterest. The Facebook, Twitter and Pinterest all have lower amounts of followers and are small factors of the business. (Facebook: ~4.7K fans, Twitter: ~3.7K followers, and Pinterest <100 followers)

There is also an email list of 48,600+ subscribers that was created from orders and a discount code opt-in on the site. The business sends out 1-2 emails per month showcasing new products and including a discount code. The list has not been optimized, so this aspect of the business could be improved upon greatly.

The business currently lists about 500 products and adds 5-10 new products every couple months. However, adding new products has been done randomly, not on a set schedule.

Site Highlights

Average Monthly Revenue: $16,087

Average Monthly Expenses: $13,138

Average Monthly Net Profit: $2,950

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain
  • Site content/files
  • Email list
  • Social media profiles (Instagram, Twitter, Facebook, and Pinterest)

Work/Skills Required

The daily tasks are posting on social media, shipping orders via Oberlo, and responding to customer service emails. Setting up advertisers can be done daily or weekly. Monthly, the Seller goes through and overrides products that have been taken off of Aliexpress.

Reason for Sale

The Sellers are looking to sell this business because they aren’t passionate about the niche. They’d like to focus on other projects and use the capital from the sale to make those things happen.

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Listed By

Sale Pending: No

First Seen: Mon, Feb 19th 2018

Last Updated: Fri, Jun 15th 2018

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