Back to Listings Listing #44309: Apparel & Accessories

Asking Price : $62,048

Annual Gross Revenue : $150,725

Annual Net Profit : $27,577

Profit Multiple : x2.25

Inventory Value: -

R-Index : 158

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From the Broker

This listing is for a dropshipping business created in September 2016 in the apparel & accessories niche. The Shopify site sells a variety of women and men’s apparel that are dropshipped from 100+ suppliers. Most of the suppliers are based in China, with some in the United States. The main source of traffic for the business is from an Instagram account with 860K+ followers.

The Sellers grew the Instagram page predominantly through advertising with large niche Instagram pages that featured products and links to this business. The Instagram account posts 3-4 pictures per day to help drive traffic to the website. For potential buyers inexperienced with Instagram, the Sellers are willing to teach how to keep the account growing.

There is also an email list of almost 50K+ subscribers that was created from orders and a discount code opt-in on the site. The business sends out 1-2 emails per month showcasing new products and including a discount code. The list has not been optimized, so this aspect of the business could be improved upon greatly.

*The graph shows February with deceptively low profit. This is due to two large shipping payments coming in on the same month and an unusually large ad spend. Gross income remained steady.

Site Highlights

Average Monthly Revenue: $12,560

Average Monthly Expenses: $10,262

Average Monthly Net Profit: $2,298

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain
  • Site content/files
  • Email list
  • Social media profiles (Instagram, Twitter, Facebook, and Pinterest)

Work/Skills Required

The daily tasks are posting on social media, shipping orders via Oberlo, and responding to customer service emails. Setting up advertisers can be done daily or weekly. Monthly, the Seller goes through and overrides products that have been taken off of Aliexpress.

Reason for Sale

The Sellers are looking to sell this business because they aren’t passionate about the niche. They’d like to focus on other projects and use the capital from the sale to make those things happen.

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Listed By

Sale Pending: No

First Seen: Mon, Feb 19th 2018

Last Updated: Sat, Nov 24th 2018

Rhodium Weekend 2015
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