Back to Listings Listing #44195: Sports & Outdoors

Asking Price : $145,254

Annual Gross Revenue : $387,870

Annual Net Profit : $72,657

Profit Multiple : x2.00

Inventory Value: -

R-Index : 175

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From the Broker

This listing is for a ecommerce and dropshipping business created in October 2016 in the sports & outdoors niche. The business utilizes a fulfillment partner in China that purchases inventory from factories, brands with logo, and handles the order fulfillment/shipping. The brand is currently focused on USA, UK, and Australia markets, but there is potential to expand the brand worldwide.

The products are related to an outdoor activity and are seasonal. Sales peaks occurr during the summer months of each of the main markets (around August for US, February for Australia, etc.).

The main traffic strategy for the business is paid advertising in the form of Facebook ads. The custom Facebook audiences for the business are as follows:

  • Website visits in last 6 months: 85K users
  • Video views: 3M users
  • Facebook page engage: 630K users

These audiences are valuable for retargeting and expanding the customer base.

There is an email list with about 8K subscribers, 4K of them are customers. The business currently sends 2 emails per month, so there is room for improvement when it comes to email marketing strategy.

There is currently one VA that manages order fulfillment and customer service for the business. It’ll be up to the new owner whether they’d like to continue outsourcing these tasks or take them over personally.

Site Highlights

Average Monthly Revenue: $32,323

Average Monthly Expenses: $26,268

Average Monthly Net Profit: $6,055

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are the domain, site content/files, Facebook ad account with more than one year of history & custom audience, social media profiles (Facebook and Instagram), email list, marketing materials (product pictures, videos, and video reviews), and AdWords account.

Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

On a weekly basis the seller handles:

  • Ads management and optimization
  • Checking workflow with customer service and fulfillment employee
  • Keeping relations with the warehouse

Reason for Sale

The seller is focused on launching new brands.

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Listed By

Sale Pending: No

First Seen: Mon, Feb 19th 2018

Last Updated: Mon, Jun 4th 2018

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