Back to Listings Listing #44192: Apparel & Accessories

Asking Price : $64,088

Annual Gross Revenue : $74,724

Annual Net Profit : $27,468

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

This listing is for an Amazon FBA business created in September 2013 in the apparel & accessories niche. The business was initially a Shopify business that was turned into 100% FBA by June 2016. The included Amazon Seller Central account has 17 active SKUs for accessory products with variations related to a popular hobby/pastime.

The site that was previously used to sell the products via Shopify now acts as a branding page where potential customers are forwarded to the Amazon listings. A second domain is included that is redirected to the Amazon storefront.

This business is the only brand in this specific product category that is trademarked and registered with Amazon’s Brand Registry program. Although the brand is available in the Amazon US marketplace and Global Buying, there is still opportunity to join the Amazon UK and Japan marketplaces to expand the business.

As mentioned above, the business is currently 100% Amazon FBA, but there are opportunities for the new owner to relaunch the Shopify site or start up wholesale distribution again. In the past, the business had a very strong wholesale presence in over 100 stores worldwide.

When it comes to social media, the business has profiles for Facebook, Instagram, Pinterest, and YouTube. The most valuable of these is the Instagram account which has about 14.5K followers.

The seller is willing to provide connections to a freelance content writer and/or graphic designer if the new owner wishes to start creating content or adding additional product silhouettes.

* In August 2017, Amazon suspended a few of the listings due to product classification. Most of the listings were re-categorized and there have been no sales interruptions since then. The issue lasted about 2-3 weeks and the rest of the listings were receiving sales during this period.

Site Highlights

Average Monthly Revenue: $6,227

Average Monthly Expenses: $3,938

Average Monthly Net Profit: $2,289

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are 2 domains, site content/files, trademark, Shopify account, and social media pages (Facebook, Instagram, Pinterest, and YouTube).

Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The business requires very low maintenance other than monitoring the sales, PPC campaigns, answering sizing questions from customers, reordering from the manufacturer every few months and following up with FBAForward for repackaging and sending to the FBA warehouse.

Reason for Sale

The seller has 2 other business that they would like to concentrate on. The money from the sale would be used to help develop more products from another Amazon category.

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Listed By

Sale Pending: No

First Seen: Mon, Feb 19th 2018

Last Updated: Sat, Apr 21st 2018

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