The target is a Branded eCommerce retailer in the evergreen Baby & Children’s Fashion vertical, selling direct to consumer via 15 organically- ranked websites and an Amazon Seller Central storefront with solid rankings and reviews. This company is currently in growth mode and represents a tremendous opportunity in one of the most sought-after apparel segments. Acquiring this company means taking control of a nearly passive revenue generator with minimal overhead and time investment that is ripe for scale.
This is primarily an Amazon FBA business that sells a wide variety of baby and toddler clothes that are trendy and fashionable – usually adorned with an adorable quip. Products offered include Bodysuits, T-shirts, Costumes, Onesies and Sets.
This brand is protected on Amazon under the “Brand Registry” program and Amazon offers protection under this program resulting in any competitor listings being removed if its trademarks and/or copyrights are violated.
In comparing this opportunity with other businesses in the same vertical market (including attempting to start a new online business in this space), it offers a prospective buyer the significant advantage since they have already encumbered the barriers and obstacles to entry. With its copyrights and trademarks in place, many of their designs are protected. They also have hundreds of 5-star reviews on their listings. It is very difficult for a competitor to enter and take market share because they will find it difficult to achieve being on page 1 of searches without any reviews. In addition, other competitors that are already in the marketplace do not get good customer reviews because their quality is poor. The fact that this brand has an established manufacturing partner producing the highest quality goods and products cannot be easily duplicated. Included in the transition, the Sellers will assist in transferring the relationship with the manufacturer.
Featuring 3PL and Fulfilled by Amazon (FBA) pick, pack, storage and shipping support, both of which are handled remotely, management is able to focus less on warehouse management and instead on growth initiatives and opportunities to help further brand development and awareness. For this and many other reasons, the company is relatively simple to operate – so transitioning to a new buyer will be easy. There are also 2 virtual assistants that work for and will transition with the company to facilitate customer service.
The company has primarily survived to date on organic traffic. In the hands of the right buyer, opening the taps on optimized paid advertising will undoubtedly take this business from great to soaring, and improve ROI across the board. Boasting trademarked designs and brand names, this business is in a great position to make the jump from eCom to brick & mortar shelves, wholesale, and beyond – the baby segment is a consistent performer in all regards, seeing steady projected growth going into 2018 with average household wages increasing within the US – now is a great time to get into this space, and this is your opportunity to do so while completely bypassing all barriers to entry and make a return on your investment on day one of acquisition.
This Baby Company Represented by:
Technology & Website Business Brokers
Sale Pending: No
First Seen: Wed, Feb 14th 2018
Last Updated: Wed, May 30th 2018