Back to Listings Listing #44258: Pets

Asking Price : $30,694

Annual Gross Revenue : $14,569

Annual Net Profit : $13,654

Profit Multiple : x2.25

Inventory Value: -

R-Index : 158

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From the Broker

This listing is for an Amazon Associates business created in January 2016 in the pets niche. The site and its content is aimed at owners of a specific type of pet. The content primarily reviews accessory products in the niche and is monetized via the Amazon Associates program in the US market only.

The seller has mainly focused on ranking for “buyer” keywords when it comes to content, so one of the biggest growth opportunities for the business would be to focus on other high volume keywords in the niche to boost site traffic.

The seller currently adds 1-2 articles per month, which have been outsourced to writers. There are already some articles ready to be published that will be passed on to the buyer.

Social media profiles were created in the beginning for the business to obtain backlinks, but weren’t used actively. The seller doesn’t have access to the social media accounts anymore, so the new owner can create new profiles or find a way to claim those that still exist. The social media channels were never used to drive traffic to the website.

* The seller has used branding links, guest posts, sponsored links, and PBNs for off-page SEO efforts. They’re used high-quality PBNs and made orders for between 200-300 PBN links over the course of the business. During the last 6 months, they’ve made two PBN link orders — 30 posts in August 2017 and 20 posts in November 2017.

Site Highlights

Average Monthly Revenue: $1,214

Average Monthly Expenses: $76

Average Monthly Net Profit: $1,138

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the domain and site content/files.

Work/Skills Required

The seller spends a minimal amount of time on this business. Currently, they add 1-2 articles per month.

Reason for Sale

The seller is looking to focus on other things.

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Listed By

Sale Pending: No

First Seen: Mon, Feb 12th 2018

Last Updated: Sat, Feb 24th 2018

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