Back to Listings Listing #44083: Apparel & Accessories

Asking Price : $393,613

Annual Gross Revenue : $1,085,070

Annual Net Profit : $147,605

Profit Multiple : x2.67

Inventory Value: -

R-Index : 138

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From the Broker

This listing is for a 4-site ecommerce business created in October 2015 in the apparel & accessories niche. The business features 4 Shopify sites that sell a range of apparel and accessory products to help awareness for various important causes. The business uses Facebook advertising to drive new potential customers to the sites and then retargeting via the web and email to follow up and convert. Shopify has also been connected to Amazon to increase sales channels.

The business does hold stock for accessory products. They use a 3rd party fulfillment center that automatically handles shipping to customers via a Shopify connection. Apparel and other products are print-on-demand and sent directly to customers. All suppliers are currently based in the US.

Summer months are the quietest months of the year, while the start of the year is always the busiest for the business.

In addition to a Pinterest and Instagram account for the business as a whole, the business has over 55 Facebook pages for various causes. Many of these pages have large followings (~66K followers on one of the largest pages).

While the business’ sites do not publish any original content, articles from around the web are shared via the Facebook pages. The helpful information shared has helped to create communities on the pages where people come to as questions or engage with other people going through the same as them. The majority of the paid advertising for the business is done via the Facebook pages and Instagram, so they are extremely important to the business. (Other advertising for the business takes place on AdWords and AdRoll.)

Emails are collected on the sites from an opt-in for a discount coupon which leads to an autoresponder campaign to introduce and give more information about the company. Emails are also collected from the Clickfunnels campaign the business has set up where customers only pay for shipping to receive a free product. There are 1-page websites built with Clickfunnels for these offers.

The email lists are segmented with automation rules in place for things like cart abandonment, new customers, repeat purchases, browsing abandonment, and more. Emails are also sent out weekly with special offers, new products, etc. There are about 103K active subscribers and about 20% of sales come from email marketing.

There are 3 permanent members of staff and 2 contractors working on this business. The permanent staff includes a general manager, customer service member, and a social media management member. The 2 contractors are used for Shopify development and design work, respectively. The team will help the business transition to the new owner without issue and may be willing to continue working with the new owner if desired.

* The seller consolidated 2 of the sites by adding their products to the main site. This was done to save the costs of running the sites. There is no noticeable difference in conversion rates. Whether the new owner wants to keep all 4 sites running will be their decision.

Site Highlights

Average Monthly Revenue: $90,422

Average Monthly Expenses: $78,122

Average Monthly Net Profit: $12,300

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are the 4 Shopify websites, Amazon Seller Central account, Clickfunnels domain with funnels included, 2 additional domains not being used, social media accounts (Facebook, Instagram, & Pinterest), and list of various cause pages.

Inventory is not normally included in the list price. Further details can be provided to active depositors.

Work/Skills Required

On a day to day basis the seller sets up Facebook ad campaigns, keeps on top of inventory levels, orders when stock is running low, plans promotions and special offers.

On a weekly basis they check in with staff, send an email campaign to the lists, monitors other advertising: Adwords & Adroll retargeting.

On a monthly basis they research new products to add, make sure the direction of the business is still going to plan, and tweak & split test email subject lines for automations & landing pages for funnels.

Reason for Sale

The seller feels they have given everything they can to this business, but there is a lot more room for growth. They have 2 other projects they’ve been working on I have been working on and 1 of them is taking up a lot of their time. They don’t have enough time to give adequate attention to everything and so the time has come to pass the baton for this business.

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Listed By

Sale Pending: No

First Seen: Mon, Feb 5th 2018

Last Updated: Mon, Jun 4th 2018

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