VALUATION: This listing is purely an asset sale. Accordingly, the price is not based on a multiple of cash flows, but instead on this business’ key assets including:
*Huge & growing Pet Industry
*Popular & growing Working/Service Dog niche
*Industry related domain name with longevity of 22 years online
*Three Trademarked Brands
*Customer database (26k+ Subscriber Emails)
*Social media audience (38k Facebook Fans)
*Traffic (Average 52k Visitors per Month)
*Shopify website with great unique, high quality content
Sellers are open to all serious offers with a combined cash, earn-out or equity deal structure.
According to the American Pet Products Association (APPA) National Pet Owners Survey, 68% of US households own a pet which equates to 84.6 million homes and in 2016, $66.75 billion was spent on our pets in the US. The humanization of pets continues to be a driving factor for the pet industry and following industry trends and projections, Americans are spending more on their pets than ever before. Industry growth will continue to boom in the future with estimates that spending will reach nearly $70 billion in 2017.
As the human-animal bond continues to strengthen and becomes more popular, the use of dogs and other animals as service animals has also become more mainstream. Whether a service dog, emotional support dog or therapy dog, these animals significantly impact their partners' lives allowing people who couldn't do the ordinary activities of daily living to function independently with the help of their canine partners.
Established in 1995, this business was one of original ecommerce pet supply companies to emerge. Today, this website is a go-to site for discerning pet parents looking to purchase high quality dog supplies for either their furry family members or service/work dogs. With a foundation in the service dog niche, this company has an advantage in a largely untapped segment of the rapidly growing pet industry.
The company has three trademarked brands focused on supplements, treats and working dog gear. Its industry related domain name is easy to remember, brand and market. With longevity of over 20 years online, it is a high domain authority and page authority domain. Accordingly, the domain name itself is valuable and provides marketing muscle toward scalability of this business.
The acquisition of this website offers the opportunity to acquire an established business with large existing customer base, great social media presence, high traffic, strong domain name, solid sales and expand into the work/service dog niche that has no dominant market leader.