Back to Listings Listing #44060: Apparel & Accessories

Asking Price : $575,243

Annual Gross Revenue : $852,676

Annual Net Profit : $230,097

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

This listing is for an ecommerce business created in July 2016 in the apparel & accessories niche. The business sells 7 unique women’s accessories and uses a US-based service for holding inventory and fulfillment. The business’ systems are integrated with the fulfillment company, so orders are fulfilled automatically. Requiring low hours from the Seller, there are currently 4 VAs that handle tasks such as media buying, customer service, content, and producing digital assets. The team is willing to continue with the new owner if desired.

The business relies primarily on Facebook ads for traffic, although roughly 30% of traffic (and revenue) comes from email marketing. The included email list has over 100K email contacts with more than 40K of those contacts being customers that have made a purchase. Automated email sequences are set up for sign-ups, abandoned carts, and customer win back. Each week the business sends out 2-3 emails to stay engaged with customers.

There are also included social media profiles on Facebook, Instagram, Twitter, YouTube, and Pinterest. Facebook is the most important of these because of the paid ads and has 14K+ followers. Instagram is another important platform for the brand since they’ve worked with Instagram influencers to help promote. The other profiles are regularly updated but aren’t crucial to the business at this time.

*The business has a product which was found to infringe on a patent. The product has been removed. If the new owner wishes to sell this product again, the Patent holder seeks only $1/item sold which would allow the Buyer to bring back the product to the store if they wish.

Site Highlights

Average Monthly Revenue: $71,056

Average Monthly Expenses: $51,882

Average Monthly Net Profit: $19,175

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • The domain
  • Site content/files
  • Social media pages (Facebook, Instagram, Twitter, YouTube, and Pinterest)
  • An email list consisting of 100,000 contacts

Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

Day to day tasks include:

  • Customer service & responding to customers’ enquires. (Handled by trained customer service officers) 

Weekly task: 

  • Managing online advertising accounts (Facebook, Google) (Handled by trained media buyer) 

Monthly task:

  • Inventory management (Handled by trained logistics support officer)

Reason for Sale

The Sellers are moving their physical location and entering a different industry.

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Listed By

Sale Pending: No

First Seen: Mon, Jan 8th 2018

Last Updated: Wed, Nov 28th 2018

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