Back to Listings Listing #44060: Apparel & Accessories

Asking Price : $930,363

Annual Gross Revenue : $1,372,880

Annual Net Profit : $372,144

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

This listing is for an ecommerce business created in July 2016 in the apparel & accessories niche. The business sells 7 unique women's accessory products and uses a US-based service for holding inventory and fulfillment. The business' systems are integrated with the fulfillment company, so orders are fulfilled automatically.

There are currently 4 VAs that handle tasks such as media buying, customer service, content, and producing digital assets. The team is willing to continue with the new owner if desired.

The business relies primarily on Facebook ads for traffic, although roughly 30% of traffic (and revenue) comes from email marketing. The included email list has 100,000 email contacts with 43,000 of those contacts being customers that have made a purchase. Automated email sequences are setup for sign ups, abandoned carts, and customer win back. Each week the business sends out 2-3 emails to stay engaged with customers.

There are also included social media profiles on Facebook, Instagram, Twitter, YouTube, and Pinterest. Facebook is the most important of these because of the paid ads and has 14K+ followers. Instagram is another important platform for the brand since they've worked with Instagram influencers to help promote. The other profiles are regularly updated, but aren't crucial to business at this time.
Site Highlights
Average Monthly Revenue: $114,407
Average Monthly Expenses: $83,395
Average Monthly Net Profit: $31,012
* We are using the last 12 months to determine the averages.
Assets Included in Sale
Included in the sale of this business are:

The domain
Site content/files
Social media pages (Facebook, Instagram, Twitter, YouTube, and Pinterest)
An email list consisting of 100,000 contacts

Inventory is not normally included in the list price, further details can be provided to active depositors.
Work/Skills Required
Day to day tasks include:

Customer service & responding to customers' enquires. (Handled by trained customer service officers)

Weekly task:

Managing online advertising accounts (Facebook, Google) (Handled by trained media buyer)

Monthly task:

Inventory management (Handled by trained logistics support officer)

Reason for Sale
The Sellers are moving their physical location and entering a different industry.

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Listed By

Sale Pending: No

First Seen: Mon, Jan 8th 2018

Last Updated: Mon, Jun 18th 2018

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