For sale is a high margin, high quality, natural Health & Beauty brand. The company offers customers “affordable Swiss-quality luxury” products made with high-quality, and effective ingredients at price points between $15-35.
The products are also designed to be explicitly free of Parabens, Phtalates, and Sulfates, appealing to the health-conscious and knowledgeable customer. The company primarily sells their products via Amazon.com, where the brand now has a very visible storefront and ranks in the top 10 for many of the most heavily searched product terms on Amazon. A small portion of sales also come from a newly launched proprietary website.
The company has just emerged from the start-up marketing phase and is now poised for immense growth and profitability under a more motivated and dedicated owner(s).
NOTE – financials are the annualized run rate based on past 6 month average. 2017 calendar year financials are $485,765 in revenue and $179,107 in profit.
Highlights & Key Assets:
o Fully branded and custom formulated line of all-natural beauty products
o Established 5-star presence on Amazon.com with 98% lifetime seller approval rating and Brand Registry
o Optimized Amazon listings for automatic page 1 search presence on most highly searched keywords
o List of 5-7 future SKUs already in development and custom formulation phase
o Recurring revenue from consumable products (approximately 35% of sales are repeat)
o Trademark for the brand
o 3,200 current email addresses sourced through sign-ups on the website
o Strong social media following and engagement (5.5k+ Instagram, 7.6k+ Facebook)
o Press – without any dedicated PR or solicitation the brand has been featured in magazines
There are plenty of low-hanging fruit opportunities for growth in this business that a new owner with a limited knowledge of digital marketing could effectively pursue:
– Expansion off Amazon into other marketplace sites (Jet/Walmart, Ebay, Groupon, etc.)
– Expansion into Amazon international sites – UK, rest of Europe, Canada, Japan
– Expansion to other regions via international distributors (will be disclosed further under NDA but discussions with several international distributors that have expressed interest in the brand are already in progress)
– Further product development and extension of the current SKUs (many of these are already in development and will transfer to new owners at no added cost)
– Further effort and resources put into optimizing the current website and driving traffic to the site via SEO, PPC, and PR strategies
– Use of influencer networks and more active social media marketing strategies to the current social media follower base
Full support and training will be provided. This is negotiable depending on your needs. The owner is committed to making it a success for a new owner.
Reason For Selling:
Owners are a group of technology and real estate investors that just had an idea for a brand and wanted to explore the idea of building a business in the e-commerce space. They are very happy with the early growth of the brand and the performance YTD in 2017 which has proven this brand can be profitable and still has plenty of room to grow. However they recognize that they are not the right people to drive this growth and their other activities prevent them from dedicating enough time to grow this brand and business into what it should be. They would rather see the brand thrive under a new owner or investor group that can spend more time and possibly bring more expertise to the business.
Sale Pending: No
First Seen: Sun, Dec 17th 2017
Last Updated: Tue, Apr 17th 2018