This listing is for a 2-site dropshipping business package with sites created in November 2016 and April 2017 in the outdoors niche. Although the sites are both in the same niche, they cater to separate sub-niches. Instagram influencer marketing is responsible for 98% of the sites’ traffic and revenue, with Facebook ads bringing in the other 2%. The seller works with a team of 4 VAs to handle the work involved in running the business.
It’s up to the new owner whether or not they want to continue using the VAs, although the VAs are 100% willing to continue working with and further educate the new owner on daily processes and routines.
There are a lot of valuable assets included in the sale of this business including a Facebook and Instagram account for each of the sites. Since a lot of marketing is done via Instagram, the 2 Instagram accounts for the business have a combined total of over 75,000 followers. Maintaining and building these Instagram accounts is important for organic sales. The Facebook accounts have a combined total of over 3,000 followers.
Each site also includes an email list. There are over 7,000 subscribers on one list and over 1,200 on the other. The seller uses these lists to send out product promotions a couple times a week.
For April, May and June 2017, the business had multiple hot selling products from both stores going simultaneously from the entire network of Instagram influencers. One of the stores caters to more of a summer crowd so the timing of selling related products during those months was spot on. Combining that with a couple of winner products from the second store lead to these higher earning months.
The longevity of these hot selling products with Instagram Influencers last a certain period of time (usually 2-4 months depending on the product). After a break however, reusing the same product and advertisement works just as effective because the Instagram pages have grown with new followers.
During October 2017, the seller and the team slowed down the advertising spend and started mass testing new products to more so setup the incoming months. They have dedicated more time to the business since November in order to push the income level back up.
*To prevent competitors from spying on the sites’ top selling products, redirects have been set up. Images and content on both sites cannot be copied/pasted as well.
Average Monthly Revenue: $42,926
Average Monthly Expenses: $30,028
Average Monthly Net Profit: $12,899
* We are using the last 12 months to determine the averages.
Assets Inlcuded in Sale
Included in the sale of this business are:
Since 4 VAs are working on this business, the seller concentrates mostly on product research, finding new Influencers to work with, marketing material such as video or image ads and also email marketing.
The seller’s daily routine first begins with setting up product email promotions to both stores, which takes about 15 minutes. A VA was doing this task, but the recently started taking over to find ways to further improve ROI. These responsibilities could be given back to VA once more of an outline has been established.
Next, the seller plans out the next day’s influencer schedule. This is pretty much the most important task as it determines which product(s) the business will be promoting, who will be promoting it and at what time during the day. This normally takes between 30 minutes – 2 hours depending on how heavy of an ad budget they are going with.
Any other work the seller does daily is almost always geared towards more product research, finding new Influencer pages or working on marketing material.
Reason for Sale
A side business with one of the seller's partner is scaling faster than they anticipated, so they are looking to devote more time and focus towards that. Also, they'd like to put some more money into local real estate and take their parents on a nice vacation!
Sale Pending: No
First Seen: Mon, Dec 4th 2017
Last Updated: Tue, Feb 20th 2018