Back to Listings Listing #43895: Technology

Asking Price : $2,234,910

Annual Gross Revenue : $1,793,020

Annual Net Profit : $812,700

Profit Multiple : x2.75

Inventory Value: -

R-Index : 134

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From the Broker

This listing is for an Amazon FBA and ecommerce business created in October 2014 in the technology niche. The sales are diversified across the company ecommerce store and the Amazon FBA platform. The products are an add-on for a technology item that is in a hypergrowth space.

In the last few years, entire new businesses have been built around this specific industry and the growth trend points to even more people adopting the technology in the near future.

To be clear, this business sells an accessory to this technology. For every new item that comes out in this industry, this business is already positioned to create the corresponding accessory. At first, this was done in-house but now the supplier handles the product creation after being trained on the owner’s process.

Currently, this business has 36 SKUs it is seling through its various channels.

All marketing for the company is done through Facebook and Google Adwords, though these ads are only retargeting rather than directed at pure cold traffic. There was some attempt at content marketing, but the owner did not find it moved the needle in terms of sales growth. In addition, there is some influencer marketing that has been done and the business brand is very well known within its community.

There are currently 3 employees with this company. One handles the marketing, another customer service, and another handles the actual shipping logistics. All 3 have agreed to stay on during the transition period and possibly afterwards. The actual shipping logistics could be handled by the supplier at this point as well.

At the moment, the owner currently has the items sent to him for packaging. However, the supplier could perform this function where they package all items and ship them out to the various sales channels for fulfillment.

The business has 3,627 likes on Facebook, and 1,127 followers on Twitter. While both have some active followers, the real engagement happens on the business’s email list.

The email list boasts 7,812 subscribers that are responsive to new promotions and product launches. Currently, the email list is only used for introducing new sales promotions and products.

Right now the business has 3 main suppliers that have exclusivity agreements with the owner. This exclusivity agreement will be passed onto the buyer. The business sells worldwide in over 60 countries, with an Amazon FBA presence in the UK and USA markets. The plan is to also launch into the Amazon FBA market for Japan once officially opened.

Site Highlights

Average Monthly Revenue: $149,418

Average Monthly Expenses: $81,693

Average Monthly Net Profit: $67,725

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the Amazon Seller Central account (US & UK), domain, site content/files, Facebook page, Twitter profile, and an email list with 7.8K+ subscribers.

Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

Most of work for this business is handling distribution at this point. The seller runs a few pay per click campaigns on Facebook and Adwords, but these are all remarketing / retargeting. The ads bring in more money than the seller spends. If new products get released on the market, the seller works with suppliers to create new products for them.

Reason for Sale

The seller and their significant other are looking to take a break and start a family together.

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Listed By

Sale Pending: No

First Seen: Mon, Dec 4th 2017

Last Updated: Mon, Apr 2nd 2018

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