Back to Listings First Responders eCommerce Website - Apparel & Accessories - Position 1 Rankings - Organic Traffic

Asking Price : $675,000

Annual Gross Revenue : $475,314

Annual Net Profit : $166,682

Profit Multiple : x4.05

Inventory Value: -

R-Index : 99

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From the Broker

This listing is an 18-year-established eCommerce Retailer that uses a premium, exact match domain to drive organic traffic to its website storefront via a high level of organically ranked, high-relevancy keywords, many of which are on Page 1, Position 1 of Google and other major search engines.

The company caters to a thematic niche across a number of segments – primarily apparel and accessories – all of which are focused on First Responder themes. These themed products, which include Fire Departments, EMS, Police and Law Enforcement and related Services, include lines of personalized and customizable products ranging from drinkware, to apparel, to license plates and much more.

This Internet Company offers Firefighter Apparel, Jewelry, Watches, Decals and Customer Gift items for Off Duty purposes as well as Officially Licensed gifts like Shirts, Decals and Watches. The company has a mix of its own branded products as well as a mix of other brands on the site.

There is a massive opportunity to scale the business using the brand already created. Additionally – the company is just now launching onto Amazon – another massive opportunity for scale.  The business moves exceptionally high volume for its segment, seeing peak sales during Q4. The products sell with an average ticket price of $45 and an above average profit margin. Offering a hybrid inventory model and only stocking 4% of their fastest moving inventory, this retailer is an almost complete turn-key opportunity. With low overhead, a large percentage of products offering drop ship fulfillment, and a minimum workload for owners, this business is ready to be taken to the next level.

This business has a well-executed offering lineup of over 1,950 products with 1,120 dropship items - with room available to add additional products and styles from new & existing suppliers. And with sales driven entirely by a 100% organically ranked eCommerce storefront, this retailer is a natural choice for expansion into the Walmart, Jet, eBay, Etsy and Amazon, along with segment-leading social channels such as Pinterest – all of which are potent ROI investments featuring huge scale potential. Yet to tap direct marketing opportunities, this business also comes complete with over 48,000 opted-in email subscribers, meaning market share growth is a no-brainer. This will make an outstanding addition to any existing eCommerce retail portfolio in the apparel space, but also offers the fast-paced entrepreneur of any skill level an opportunity to step into a trending vertical as a standalone player with real market share and platform scale opportunities available right out of the gate.

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Sale Pending: No

First Seen: Thu, Nov 30th 2017

Last Updated: Wed, May 30th 2018

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