Back to Listings Listing #43940: Technology

Asking Price : $151,176

Annual Gross Revenue : $81,463

Annual Net Profit : $67,189

Profit Multiple : x2.25

Inventory Value: -

R-Index : 158

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From the Broker

This listing is for a digital product and SaaS business package created in December 2015 in the internet marketing niche. The business generates money from people purchasing a Wordpress plugin or signing up for a paid subscription to a SaaS dashboard app. The plugin and app benefit web developers/affiliates that have multiple websites.

The business includes 3 domains: 1 for the WordPress plugin, 1 for the dashboard app, and 1 for the subscriber dashboard access.

Up to this point new customers have been mostly coming from word of mouth or by affiliates doing promotions for the plugin. Most affiliates have just done their own promotions without any input from the seller.

The seller is the main programmer for the business and programmed the app themselves. For the Wordpress plugin, they initially hired a developer to code it, but has since handled most of the updates themselves.

It is worth noting that the seller is willing to continue doing updates or coding changes if needed at an hourly rate until the new owner can find someone. A programmer is not needed to continue running the business as is (feature breaks or errors have been repaired about twice a year), but if new features or updates want to be added, a programmer would be needed.

There are 2 Facebook groups associated with the business. One is for regular members and one is for VIP members that purchased the VIP version of the plugin. The groups serve as a way for users to share strategy, and don't necessarily generate new sales.

There is an email list of 1,800 buyers of the Wordpress plugin. The seller has used the list to generate new users for the app and done affiliate promotions with it in the past, but not consistently or enough to rid the list of potential.

Site Highlights

Average Monthly Revenue: $6,789

Average Monthly Expenses: $1,189

Average Monthly Net Profit: $5,599

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are 3 domain names, site content/files, email list and 2 Facebook accounts.

Work/Skills Required

On a day to day basis, the seller just checks the support inbox and logs into the Facebook groups to see if there are any questions.

Reason for Sale

The seller is looking to sell this business to focus on other ventures.

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Sale Pending: No

First Seen: Mon, Nov 27th 2017

Last Updated: Tue, Nov 28th 2017


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