Back to Listings Listing #43940: Technology

Asking Price : $130,069

Annual Gross Revenue : $68,700

Annual Net Profit : $57,804

Profit Multiple : x2.25

Inventory Value: -

R-Index : 158

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From the Broker

This listing is for a digital product and SaaS business package created in December 2015 in the internet marketing niche. The business generates money from people purchasing a WordPress plugin or signing up for a paid subscription to a SaaS dashboard app. The plugin and app benefit web developers/affiliates that have multiple websites.

A programmer is not needed to continue running the business as is. Feature breaks or errors only need to be repaired about twice a year. Yet, if new features or updates want to be added, a programmer would be needed. It is worth noting that the Seller is willing to continue doing updates or coding changes if needed at an hourly rate until the new owner can find someone.

Up to this point, new customers have been mostly coming from word-of-mouth or by affiliates doing promotions for the plugin. The vast majority of users are internet marketers that work either with local businesses or build affiliate websites for themselves. Most affiliates have just done their own promotions without any input from the Seller.

There are 2 Facebook groups associated with the business. One is for regular members and one is for VIP members that purchased the VIP version of the plugin. The groups serve as a way for users to share strategy and don’t necessarily generate new sales.

There is an email list of 1,800 buyers of the WordPress plugin. The Seller has used the list to generate new users for the app and done affiliate promotions with it in the past, but not consistently or enough to rid the list of potential.

*The business includes 3 domains: 1 for the WordPress plugin, 1 for the dashboard app, and 1 for the subscriber dashboard access.

*The Seller was the main programmer for the business and programmed the app. For the WordPress plugin, they initially hired a developer to code it, but have since handled most of the updates on their own.

Site Highlights

Average Monthly Revenue: $5,725

Average Monthly Expenses: $908

Average Monthly Net Profit: $4,817

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • 3 domain names
  • Site content/files
  • Email list
  • 2 Facebook accounts

Work/Skills Required

On a day to day basis, the Seller just:

  • Checks the support inbox
  • Logs into the Facebook groups to see if there are any questions

Reason for Sale

The Seller is looking to sell this business to focus on other ventures.

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Listed By

Sale Pending: No

First Seen: Mon, Nov 27th 2017

Last Updated: Mon, Sep 24th 2018

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