Back to Listings Listing #44001: Home and Garden

Asking Price : $28,068

Annual Gross Revenue : $17,107

Annual Net Profit : $16,039

Profit Multiple : x1.75

Inventory Value: -

R-Index : 196

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From the Broker

This listing is for an Amazon Associates business created in December 2015 in the general niche. Site content covers product recommendations and reviews across numerous niches and categories. The business includes affiliate links for products on Amazon marketplaces in the US, UK, and Canada. There are over 1 million words of content, so there is an opportunity to split the site into several 60-100 page websites if the new owner wants.

While the seller dedicate a significant amount of time to the site in the past, they haven't done anything further since May 2017. All content on the site was entirely outsourced with the seller making minor edits, formatting, and then publishing it to the site.

Included in the sale of this business is a Facebook page for the business with over 2,500 followers. The seller tested Facebook ads, but didn't find it to be a profitable channel to continue pursuing. Facebook currently generates little to no traffic for the business.

Speaking of site traffic, the site's main traffic sources are Bing, Google, Yahoo, DuckDuckGo in that order. The site has a lot of nice premium backlinks from websites like businessinsider.com, foxnews.com, entrepreneur.com, elitedaily.com, and others.

After hitting a peak revenue of $20,100 in a month, in late 2016 various Google algorithms dramatically impacted the traffic to the site. While the website still gets enough traffic from Bing and Yahoo with some Google traffic to make a monthly income, it has never fully recovered to prior numbers.

Please note that the seller used a service from a company called FatJoe.co to outsource several guest posts. When organic traffic started declining, as part of the troubleshooting process I had the posts removed and also disavowed them. They have been removed/disavowed since March 2017.

Site Highlights

Average Monthly Revenue: $1,426

Average Monthly Expenses: $89

Average Monthly Net Profit: $1,337

* We are using the last 6 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are domain, site content/files, Facebook page, hosting account, and Geniuslinks account that directs all the Amazon links.

Work/Skills Required

The seller hasn't done any work on the site since May 2017.

While they were actively working on the site, they'd handle tasks such as keyword research, article outsourcing, article formatting, and article publishing.

Reason for Sale

The seller has run out of ideas and resources to recover the site's prior traffic and earnings. After investing a lot of time and money into the website, they'd rather see the site go to someone that has some creativity and resources to restore it to its former glory.

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Sale Pending: No

First Seen: Mon, Nov 27th 2017

Last Updated: Mon, Dec 11th 2017


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