Back to Listings Listing #43905: Health & Fitness

Asking Price : $106,027

Annual Gross Revenue : $290,173

Annual Net Profit : $50,893

Profit Multiple : x2.08

Inventory Value: -

R-Index : 169

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From the Broker

This listing is for an Amazon FBA business created in December 2015 in the health & fitness niche. Most of the revenue from this business comes from Amazon FBA in the US marketplace, but the products are also available in the Canada, United Kingdom, Germany, France, Italy and Spain Amazon marketplaces. There are a total of 6 parent SKUs, with 66 total SKUs spread across the different marketplaces. More specifically, the products are types of fitness equipment that cater to people that don't have time to go to the gym.

The Seller Central accounts for this business will be included in the sale, and the brand is a part of Amazon's Brand Registry program. The associated website for the brand has a Shopify store that is linked to the Amazon US store so orders are automatically fulfiled via Amazon FBA.

In addition to Shopify sales, the business also lists products on eBay using an automatic Amazon to eBay listing and fulfillment tool.

Opportunities for growing this business include expanding into more marketplaces and sales channels. Also, social media and email marketing could be used to grow the brand and drive more traffic to the Shopify site.

**Please note that the Amazon EU account was put on hold for about 4 months from January 2017 to May 2017 due to an change in legal requirements from the EU on Amazon Sellers which affected thousands of sellers. The EU marketplace accounted for less than 5% of the revenue at that time, so it didn't impact the business since there was no change to the US Seller Central account.**

**Also, the traffic stats on this page are from all FBA accounts and Google Analytics.**

Site Highlights

Average Monthly Revenue: $24,181

Average Monthly Expenses: $19,940

Average Monthly Net Profit: $4,241

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the Amazon Seller Central accounts, domain name, site content/files, Facebook account, YouTube account, and any documents on Google Drive needed for maintaining and growing the business.

Inventory is not normally included in the list price. Further details can be provided to active depositors.

Work/Skills Required

– Checking and responding to customer emails, reviews and seller feedback
– Checking sales and that everything is running smoothly

– Adjusting and optimizing PPC campaigns
– Optimizing keywords, prices, photos
– Checking inventory levels

– Communicating with suppliers and ordering inventory as needed

Reason for Sale

The seller is looking to sell this business and move into other ventures.

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Listed By

Sale Pending: No

First Seen: Mon, Nov 13th 2017

Last Updated: Mon, Jun 4th 2018

Rhodium Weekend 2015
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