Back to Listings Listing #43942: Sports & Outdoors

Asking Price : $64,576

Annual Gross Revenue : $72,432

Annual Net Profit : $29,804

Profit Multiple : x2.17

Inventory Value: -

R-Index : 163

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From the Broker

This listing is for a dropshipping business created in March 2016 in the sports & outdoors niche. The business sells products in the survival equipment and martial arts categories. The business is based in the UK, but dropships all products from a single supplier in China to customers worldwide.

The site features blog content that has gone viral a couple of times in the past. The seller has written the majority of the content themselves, but this task could be outsourced if the new owner chooses.

The business was re-branded and changed domains as the seller decided to focus on the UK market. The previously-used domain is now 301 redirected to the current domain.

In addition to the 2 domains, an email list with about 1,500 subscribers and 3 social media profiles (Facebook, Instagram, & Pinterest) with a combined total of about 9,300 followers are also included in the sale.

Please note that this business has a mixed backlink profile that includes the use of PBN links. Here's an overview of what has been used to build this site:

  • A seller-owned PBN with 20+ sites was used, but is not included in the sale. The links will remain.
  • The seller purchased 3 PBN link packages with about 15 links each, although the links from one of the packages have been removed due to the low quality.
  • A Web 2.0 service was used that accounts for about 45 properties spread across several articles. The seller was creating 4-5 new properties for each new piece of content published.
  • The seller has also personally built backlinks and used a powerful IFTTT network for all blog posts.

Site Highlights

Average Monthly Revenue: $6,036

Average Monthly Expenses: $3,552

Average Monthly Net Profit: $2,484

* We are using the last 6 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the domain, site content/files, social media accounts (Facebook, Instagram, & Pinterest), email list with ~1.5K subscribers, all link-building related web properties, and a domain name that was previously used by the business.

Work/Skills Required

The seller fulfills orders and answers emails on a daily basis. Each week they monitor store products and replace removed products or consider new lines. Monthly tasks include keyword research, writing new articles, or creating new product lines.

Reason for Sale

The seller is looking to focus on their other websites and use this sale to invest.

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Listed By


Sale Pending: No

First Seen: Mon, Nov 6th 2017

Last Updated: Tue, Nov 7th 2017


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