Back to Listings Award-Winning Parenthood Blog

Asking Price : $265,000

Annual Gross Revenue : $138,820

Annual Net Profit : $113,967

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

Another award-winning year just ended for this parenthood and lifestyle content business. Launched in 2011, this business provides a plethora of parenting guidance, product reviews, and lifestyle tips. The blog has been featured in USA Today and MSN Money and has received countless accommodations. Impressively, the business has remained Cision’s #1 Mom Blog since 2014.

While the blog’s evergreen content is useful across the spectrum, the vast majority of its users are women age 25-63 living in the United States. The business has a strong following in Canada and the UK as well. The blog is monetized through sponsored posts, and has an 84% profit margin due to its low overhead. The current owner is looking for a new challenge and feels she has taken the business as far as she can, while still enjoying the process. The sale includes the business domain, all social media accounts, all content/IP, and the customer database.

With award-winning content, a loyal readership, and proven business model, this business offers a unique opportunity for a new owner to take over an established business several avenues for growth.

Business Model

The business generates its revenue through sponsored posts on the blog and social media pages. Clients have a number of advertising options including giveaways, newsletters, banner ads, social media posts, and brand ambassadors. As a result of its sterling reputation and demographics, the business has worked with clients ranging from small shops to large-scale retailers. Over the trailing twelve months, the business’ gross revenue was approximately $139,000.00 and its net profit was approximately $114,000.00.

The owner spends an average of 20 hours a week running the business. Her time is primarily spent creating the newsletters/press releases and handling high-level customer inquiries. The majority of the day to day operations, customer service, content creation is handled by contractors. All contractors are willing to stay on under new ownership.

Growth Opportunities

There are several compelling growth opportunities that the new owner could pursue. The easiest “win” would be to hire 1 or 2 more contractors to manage client accounts. With its current structure, the business has reached capacity for the number clients it can handle. Hiring one or two account managers would allow the business to handle more clients and generate more revenue.

The new owner could also diversify its social media focus. While the business has a large following on Twitter and Facebook, dedicating more time to Pinterest, Instagram, and YouTube could increase the business’ reach and make it more attractive to advertisers.

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Sale Pending: No

First Seen: Thu, Nov 2nd 2017

Last Updated: Thu, Nov 2nd 2017


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