Back to Listings 14 Year eCommerce Retailer of Challenge Coins - 100% Organic Traffic!

Asking Price : $1,950,000

Annual Gross Revenue : $1,348,200

Annual Net Profit : $463,730

Profit Multiple : x4.21

Inventory Value: -

R-Index : 96

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From the Broker

This rare business is a 14-year established eCommerce Retailer in the custom coin / challenge coin segment, having earned a name for itself in the niche as a leader in providing challenge coins, lapel pins, badges, and poker chips to government, military, corporations, sports teams and non-profits alike. The company owns some of the most high profile domains in the industry, ranking its website on Page 1 of Google for the Primary Keywords associated with this vertical.

This company is currently enjoying consistent year over year growth, boasting an exceptionally above average ticket total at $800 per sale and seeing high repeat buyer stats at maximized margins thanks to its well-established rankings in the space. Due to the solid history of the company, and its clean books, this is a great opportunity for a qualified buyer to utilize our lending partners to acquire this company for as little as 10% DOWN! 

This business has achieved all of its success without stepping onto the Amazon platform, or utilizing a paid advertising / SEM plan of any kind – a force to be reckoned with, boxing bareknuckle and punching well above its weight for this exceptional and currently scaling segment. This business has locked in some of the highest profile customers available in any market – every branch of the US Armed Forces, Starbucks, Coca-Cola, Boeing, Microsoft, numerous NFL teams, FedEx, and Under Armour just to name a few.

The company has successfully targeted uniquely applicable niche verticals that tap government, military, law enforcement, and local first responders – not to mention corporate customers, sport teams and organizations of all kinds. With government and military units issued an annual budget not to fall below five thousand dollars per unit (at the squad level) and state, county and municipal buyers seeing budgets in excess of this depending on locale, there is an assured bedrock of buying customers requiring nothing more than word of mouth for assured recurring revenue streams. In addition to purpose-built challenge coin and unit morale-type applications, this retailer offers the individual and private sector buyer unlimited options with regard to not just coins, but also lapel pins/, badges, poker chips and even replica memorabilia – the scope here precludes nothing, spanning the limitless expanse of consumer purchases anywhere from military/nationalistic nostalgia, to corporate team-building, all the way to niche entertainment nostalgia whether it be film, television – any thematic chord that may be struck – the buyer is ready and waiting.

Currently catering to the US domestic market, this is a product line most uniquely suited for universal application to any international market, and most especially for Amazon sales channel expansion with an inventory of established, best-selling designs. This potent performer has realized profitable growth without the benefit of any paid advertising or SEO. In the hands of the right buyer – expansion into Amazon, international marketplaces, and comprehensive paid advertising – this low-overhead opportunity will make for a perfect acquisition of a solid income stream for almost any operator.

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Sale Pending: No

First Seen: Fri, Oct 27th 2017

Last Updated: Thu, Apr 12th 2018

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