Back to Listings Listing #43805: Skin Care

Asking Price : $81,736

Annual Gross Revenue : $33,168

Annual Net Profit : $28,848

Profit Multiple : x2.83

Inventory Value: -

R-Index : 131

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From the Broker

This listing is for an advertising, Adsense, and Amazon Associates business created in May 2006 in the skin care niche. The site shares videos (often graphic) of skin care problems and offers solutions via blog content with Amazon Associates links. The site is also monetized through native ads and Adsense display ads throughout the site and content. The seller currently spends no time on this business as they have a dedicated employee to manage the day-to-day tasks. This employee is willing to continue working for the business if the new owner wishes to keep them on.

The business includes several social media accounts, with Facebook holding the majority of followers with over 19,000 of them. The Twitter account has about 180 followers and not much has been done with the recently-created Instagram account.

Although there is not an email list associated with the business, there are currently about 34,000 users saved on the site that could be exported to create one.

A second site in the same niche will be included in the sale, but is not earning revenue.

Along with utilizing these assets, other opportunities for growing this business include adding additional content to the blog, link building, and improving the site's SEO to gain more traffic in a niche that gets a lot of organic searches.

Please note that 12 PBN links were used years ago pointing to articles and NOT the homepage. There have been many Google algorithm updates without major changes in traffic.

Also, in 2012 the original domain name was banned from Adsense and the seller was unable to reverse the ban. They changed the domain name to it's current address and 301 redirected the previous domain to the new one.

Site Highlights

Average Monthly Revenue: $2,764

Average Monthly Expenses: $360

Average Monthly Net Profit: $2,404

* We are using the last 7 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the main domain, site content/files (including videos, images, unpublished posts, etc.), social media accounts (Facebook, Twitter, and Instagram), a list of over 34,000 site users that could be exported as an email list, and the secondary domain & site.

Work/Skills Required

The seller doesn't spend any time on this business. An employee currently handles the day-to-day tasks of publishing new posts daily, handling pending comments, and posting to social media.

Reason for Sale

The seller has owned this business a long time and is looking to cash out.

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Listed By

Sale Pending: No

First Seen: Mon, Oct 23rd 2017

Last Updated: Mon, Apr 2nd 2018

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