US Hispanics (USH) are the fastest growing consumer group in the country. Growing by more than 1M per
year, 57M USHs will spend $1.7T in 2017. As these consumers continue to pour into the middle class, every
major brand and millions of local businesses will vie for their hearts and minds, making USH among the
most coveted media audiences.
This business attracts millions of USHs looking for local businesses, coupons, and classifieds on their mobile
phones. Users access unique bilingual content on the website and through exclusive relationships and
distribution agreements with Hispanic media partners, including Univision. The business earns high-margin
passive revenues from organic traffic and uses its content and technology platform to offer premium digital
media services for large, multi-location businesses and Tier 2 automotive groups that want to target and
attract USH audiences.
The Businessâs Hispanic media business is being sold because the companyâs work spawned another business
opportunity to offer technology for high-volume hourly recruitment that leadership and investors have
decided to pursue. The profitable operations and unique technology present a rare strategic or stand-alone
acquisition opportunity with huge growth potential for the new owner.
Sale Pending: No
First Seen: Wed, Oct 11th 2017
Last Updated: Thu, Oct 12th 2017