The target is a private label eCommerce & Wholesale Retailer in the Women’s Swimwear Fashion vertical, selling direct to customer with their highly polished website and a FIVE STAR Amazon Storefront, both of which are organically ranked for the primary keywords associated with the product line. The company moves high volume, high margin products all year around.
This branded line has been featured in Oprah magazine, The TODAY Show and ABC News. Additionally, the products were debuted on HSN with that launch resulting in a TOTAL SELLOUT of all product made available. The products have an innovative concept of combining a terry beach towel and a versatile cover up that buttons to fit multiple sizes with one garment. The company has capitalized on this desirable segment posture, enjoying year over year growth with ongoing, continuing scale.
What is most exciting about this brand is that it fits squarely into an SBA Loan opportunity where Qualified Buyers have the opportunity to purchase the company for as little as 10% down. This business boasts an excellent average ticket price of $63 per sale and is achieving high repeat buyer numbers at maximized margins, all while hedging seasonal shifts with a wholesale program on the back-end.
The company has successfully targeted a very specific – but broad-application vertical in the otherwise highly competitive fashion and swimwear landscape; consumers in the space will pay top dollar for low-cost items to land their look with more than just a cover-up, but a fashionable and practical garment that delivers 2 products in 1 – their beach towel, and a flattering sarong. These customers want style, affordability and character that gives them confidence; this retailer’s well-executed innovative product offers them exactly that.
Currently focusing only on the US domestic market, and with U.S. and China Patents Pending, this is a branded line of apparel that is pumped and primed for Amazon market expansion into a dozen international markets – AU, UK, Eurozone, and so many more. This potent performer has achieved all this without the benefit of any paid advertising, SEO, or an active social presence of substance – this company would be right at home in an existing fashion portfolio, and with the addition of Amazon FBA fulfillment, it would also make the perfect nearly passive income stream for almost any operator, regardless of skill level.
This Internet Company Represented by:
Tech & Website Business Brokers
Sale Pending: No
First Seen: Tue, Oct 10th 2017
Last Updated: Wed, May 30th 2018