Back to Listings Listing #43824: Digital Media, Digital Marketing

Asking Price : $201,420

Annual Gross Revenue : $95,124

Annual Net Profit : $83,352

Profit Multiple : x2.42

Inventory Value: -

R-Index : 149

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From the Broker

This listing is for a service business created in May 2014 in the digital media niche. The business serves as an agency focused on a unique "pay per placement" method of getting early stage startups media coverage. Since the business is rather hands-on (sales calls, client communications, PR pitching, etc.) and relies on processes that have long lead times, the seller is offering extended support to the new owner to make sure they are set up for success. On average, the lifetime value for each customer is around $10,000 to the agency and currently have 10 active clients. This active list can be grown if the new buyer wishes to put more work into the agency side or bring on employees to help manage the clients.

Many of the clients are early stage startups that have raised millions of dollars and are part of groups such as YCombinator and other prestigious startup accelerators. Several clients might explode into being very large businesses down the road, which can lead to other opportunities if the new owner keeps those relationships.

The seller is including 6 months of 5 hours per week support with the sale of this business. The seller has set up the systems and processes to make this business thrive if the new owner follows their steps. Support could include training, day-to-day help, leading calls, or providing scripts.

In addition to the two main domains and sites for the agency, two other domains will be included in the sale. One of the domains has an associated site that was recently launched, but due to a lack of marketing, doesn't have any clients. This site is related to digital marketing.

The fourth domain was purchased with plans to open a design-related marketplace. There currently isn't a site for this domain, but everything is in place if the buyer is interested in launching it.

Along with the extra two domains and launched site, there is a big opportunity for this business to launch a microservices marketplace on one of the agency sites. The marketplace has already been created, but it hasn't been revealed to the public or marketed. The marketplace can sell 80+ microservices for things like social media, copywriting, and marketing.

**November 2016 and July 2017 - Income for these months looks low as invoicing system allotted income to prior months.**

**Google Analytics installed March 2017**

Site Highlights

Average Monthly Revenue: $7,927

Average Monthly Expenses: $982

Average Monthly Net Profit: $6,946

* We are using the last 12 and 12 months respectively to determine the averages for each site included.

Assets Inlcuded in Sale

Included in the sale of this business are four domains, content/files for all sites, social media accounts (Facebook, Twitter, Instagram), email list (~500 subscribers), and freelancer relationships. There are also a large number of Google Docs files for every client the business has worked with, with plenty of history and information.

Work/Skills Required

The seller spends 20-25 hours per week on this business on the following tasks:

  • Sales calls with new client leads (5 hours)
  • Client communications
  • PR pitching (5 hours a week)
  • Day-to-Day Operations (5 hours a week)
    • emails, managing any freelancers or outsourced projects, sending invoices, etc.

Reason for Sale

The seller got a "dream" opportunity to become a partner in another company and doesn't have enough time to devote to this business anymore.

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Listed By

Sale Pending: No

First Seen: Mon, Oct 2nd 2017

Last Updated: Mon, Apr 2nd 2018

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