Back to Listings Listing #43754: WordPress Themes

Asking Price : $136,713

Annual Gross Revenue : $55,344

Annual Net Profit : $51,264

Profit Multiple : x2.67

Inventory Value: -

R-Index : 137

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From the Broker

This listing is for an advertising, affiliate, subscription, and digital product business created in October 2008 in the Wordpress themes niche. The business is primarily monetized via a subdomain storefront where customers can purchase individual Wordpress themes or a yearly subscription for access to all of the themes. The primary domain serves as a blog, featuring web development articles and tutorials where advertisements are placed and affiliate programs are promoted.

Written content hasn't been added to the site as regularly as it once was. In addition to adding more themes to the site, focusing on publishing more written content is an opportunity the new owner may wish to pursue to grow the site.

While the seller has personally done a lot of the designing and updating for these themes, they have used contractors from time to time in the past. For interested buyers inexperienced in designing themes, outsourcing this work is possible and the seller will include contact info for designers they used in the past. (A $100/month expense has been listed in the P&L for this business to reflect this.)

Important assets for the site include an email list with over 13K subscribers and a Twitter account has over 2,300 subscribers.

Please note that the site does have a few redirects in place due to a reconfigured URL structure to improve SEO.

Site Highlights

Average Monthly Revenue: $4,612

Average Monthly Expenses: $339

Average Monthly Net Profit: $4,272

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the domain, hosting, theme files, Twitter account, YouTube account, email list with 13K+ subscribers, and original design files.

Work/Skills Required

Daily tasks for this business include answering customer requests and adding them to an update sheet if needed. On a monthly basis, the seller makes sure themes still function properly as the platform is updated. When required, the themes are updated.

Reason for Sale

The seller has changed careers and no longer has the time to focus on the business.

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Listed By

Sale Pending: No

First Seen: Mon, Oct 2nd 2017

Last Updated: Tue, Nov 28th 2017

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