Back to Listings Listing #43802: Beauty & Cosmetics

Asking Price : $55,532

Annual Gross Revenue : $53,040

Annual Net Profit : $20,820

Profit Multiple : x2.67

Inventory Value: -

R-Index : 137

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From the Broker

This listing is for an Amazon FBA, ecommerce, Adsense, affiliate, and Amazon Associates business created in November 2012 in the beauty & cosmetics niche. With a heavy focus on SEO efforts, this business receives significant, high-quality traffic to site content that informs visitors about its branded products. Purchase links within the content sends interested readers to buy the products on Amazon. Readers have the option to purchase the brand’s products from the site’s Shopify storefront, but the majority click through to Amazon. The site additionally earns income through Adsense ads, third party skincare products, and native ads.

The brand’s own products (6 SKUs) are also sold on the Amazon FBA platform. The main site was created in November 2012, but the FBA account didn’t start selling the products until July 2016.

As mentioned earlier, the seller has focused on SEO, so the site receives significant organic search traffic. Content primarily covers product reviews and recommendations in the beauty niche.  These products typically deal with caring for a specific part of the body. The store link takes users to a sub-domain that contains even more content along with the storefront. A second website is included in the sale. The second site has content covering related niche topics, but is not seeing any significant traffic or earnings yet.

Besides coming up with new content ideas and communicating with a freelancer to create the content, there isn’t any other work required to maintain the business as is. For potential buyers interested in growing the business, there are some great opportunities to explore.

Please note that a PBN was used in building the site. The privately-owned PBN with 17 domains will be included in the sale of the business. There are also 16 Web 2.0 sites that were used included in the assets.

Site Highlights

Average Monthly Revenue: $4,420

Average Monthly Expenses: $2,685

Average Monthly Net Profit: $1,735

* We are using the last 12 and 12 months respectively to determine the averages for each site included.

Assets Included in Sale

Included in the sale of this business are two domains, site content/files, Amazon Seller Central account, social media profiles (Facebook, Twitter, Pinterest, Google+, YouTube, Instagram), a privately-owned PBN with 17 domains, 16 Web 2.0 sites, and paid subscriptions valid for up to 12 months (Help Scout, One Click Upsell, Zipify Pages, and WordPress Rich Snippets).

Inventory is not normally included in the list price. Further details can be provided to active depositors.

Work/Skills Required

Weekly and monthly tasks for this business include ordering new articles from freelancer and doing keyword/competitor research for new blog topics.

Reason for Sale

The seller is moving on to other projects and doesn’t have enough time to dedicate to this business.

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Listed By


Sale Pending: No

First Seen: Mon, Sep 25th 2017

Last Updated: Sat, Apr 14th 2018


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