Back to Listings Listing #43781: Apparel & Accessories

Asking Price : $297,778

Annual Gross Revenue : $333,060

Annual Net Profit : $138,180

Profit Multiple : x2.16

Inventory Value: -

R-Index : 164

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From the Broker

This listing is for an ecommerce business created in December 2012 in the apparel & accessories niche. The business is based in the Australia marketplace and sells apparel & accessories related to a specific event. The business has a database of 1,000+ SKUs. With two full-time offshore employees, the Sellers only spend 2 hours per week on maintaining the business.

**Please note that the business had approximately $150,000 of inventory at the time of listing, which is not included in the listed price. The final sale price will be the purchase price plus inventory value. Further details can be provided to active depositors.**

There are 6 different suppliers for all of the products, with a double redundancy, meaning that at any one time there are at least two suppliers that can manufacture each product line. All inventory is stored in a fulfillment center in Australia and a custom API integration between the sites and fulfillment center allow orders to be fulfilled automatically after a customer pays.

Given how well the business has done in the Australia marketplace, expanding the main site into other international markets such as the US or the UK would be a great opportunity for the new owner to pursue if they are looking to grow the business further.

The two full-time offshore employees working for this business fill the positions of the Customer Service Manager and the Supply Chain & Quality Control Manager. Apart from 2 hours per week of oversight/supervision, these two staff run the entire business operations. They are aware the business may be changing owner and are willing to continue on with the new owner.

The main traffic strategy is SEO and brand awareness with 69% of traffic coming from organic search and direct. As for the rest, 12.6% comes from display ads, 9.3% from paid search, and 6.5% from social media. There are social media profiles for Facebook, Twitter, Instagram, LinkedIn, and a YouTube account. The most important social media profile is the Facebook page, which has more than 10,000 followers. Almost all of the marketing spend is through this Facebook account, and the business gets a lot of organic social traffic from users tagging other users in social posts and ads.

An email list consisting of 12,000+ emails and customer postal addresses is also included in the sale of this business. The list hasn't been monetized, so this is another opportunity for a potential buyer with experience in email marketing.

A second smaller domain and site that sells a selection of accessories from the main site will be included in the sale. The Sellers haven't focused on marketing or promoting this second site, making it a great opportunity for the new owner.

Finally, it's worth noting that there are also two inactive, parked domains included in the sale.
Site Highlights
Average Monthly Revenue: $27,755
Average Monthly Expenses: $16,239
Average Monthly Net Profit: $11,515
* We are using the last 12 months to determine the averages.
Assets Included in Sale
Included in the sale of this business are:

The main domain
Second domain
Site content/files
BigCommerce account
Social media accounts
Customer service account (Freshdesk)
Email (Google Apps) accounts
Email list
Spreadsheets used for business operations
There are also 2 inactive, parked domains included in the sale.

**Please note that the business had approximately $150,000 of inventory at the time of listing, which is not included in the listed price. The final sale price will be the purchase price plus inventory value. Further details can be provided to active depositors.**
Work/Skills Required
On a weekly basis, the Sellers:

Answer staff questions
Check/update social media advertising campaigns

Reason for Sale
The Sellers are looking to sell this business to focus on another venture that is undergoing a major international expansion.

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Listed By


Sale Pending: No

First Seen: Mon, Sep 11th 2017

Last Updated: Wed, Jul 4th 2018


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