There are 3 shareholders in the company. Two of the partners are absentee and would like to liquidate their investment. With the current price reduction, which is below the value of the IP and includes inventory, the business is aggressively priced to sell.
In addition to bodybuilders, athletes, weight watchers, weekend trekkers and the like seeking more innovative and healthy products to fuel their bodies, many consumers take vitamins and dietary supplements to maintain or improve overall health. According to the CRN 2015 Consumer Survey, 68% of US adults take dietary supplements. The trend of people becoming more health conscious along with the increased ease of shopping online has resulted in a huge, growing alternative health care market.
Benefiting from increased demand from both a larger mainstream, health-conscious consumer base (Millennials) and an increasingly aging population (Baby Boomers), the Vitamin and Supplement Manufacturing industry in particular has grown rapidly over the past five years becoming a $35 billion market. In the coming years, the industry is anticipated to continue to benefit from the same trends that have supported its growth in the past, including increasing health expenditure and growing interest in wellness and nutrition among mainstream consumers.
This business is an e-commerce store focused on selling sports nutrition and dietary supplements. The company works with brands directly to sell off their short dated and remnant inventory that needs liquidation in a quick and timely manner and creates a go-to-market strategy focused on online marketing direct to consumer. Sales are generated 100% though its website. The company stocks 98% of its inventory and has a current value of approx. $120k of third party brand products on hand.
This listing offers a unique opportunity to acquire a future powerhouse in the lucrative supplement markets. It is an ideal acquisition target for a strategic buyer in the sports nutrition and/or dietary supplement space that has existing infrastructure in place and marketing skills to scale this business model.