Website Closers has been engaged to sell a private label, branded consumer product line targeting the female demographic in the Shapewear Segment. The company sells a diverse line of activewear, shapewear and waist training products for ladies. Unlike many eCommerce companies in 2017, this company’s primary sales channel is its website, rather than Amazon.com, allowing immediate scale opportunities into Amazon for any buyer. The primary products sold by this eCommerce company are focused on helping women look and feel better about the shape of their body – something that always has and always will be top of mind for that demographic.
This business utilizes a very low overhead operations model, requiring minimal inventory and space. By ordering product often and then shipping directly to customers, the Seller keeps inventory and investment (cash flow needs) extremely low. Scaling the company into Amazon and adding Amazon's 3PL platform, Fulfilled By Amazon (FBA), could create a second, major sales channel, allowing Amazon warehouses to store, pick, pack and ship all products while also accessing Amazon Prime for 1-2 day shipping.
Current ownership has completed all of the heavy lifting and laid the groundwork for the addition of Amazon, social media, and affiliate network channels; however, there has been no real development into any of these opportunities to a significant extent due to other conflicting commitments. This is a prime opportunity for a savvy marketer to take the reins and build on the infrastructure already in place.
This business has 3 performance factors that make it stand out from the eCommerce crowd:
- Scale. Branded Consumer Products can be sold at wholesale, can be expanded to any online channel and can be sold worldwide. Using the power of the brand, a buyer can accelerate sales and reap a great deal of profit.
- Branding. A new owner can use the brand to scale the ecommerce storefront and the brand on major search and comparison shopping engines.
- Need. The primary products sold here are evergreen in nature generating repeat business (women order additional smaller sizes as they slim) and appeal to an ever-replenishing customer base of people that want to look slimmer.
This eCommerce Website Represented by:
Tech & Website Business Brokers
Sale Pending: No
First Seen: Tue, Sep 5th 2017
Last Updated: Thu, Apr 12th 2018