Back to Listings Listing #43800: Fashion

Asking Price : $94,988

Annual Gross Revenue : $36,345

Annual Net Profit : $35,619

Profit Multiple : x2.67

Inventory Value: -

R-Index : 137

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From the Broker

This listing is for a 2-site Adsense and advertising business created in the fashion niche. The sites were purchased by the seller in October 2015 and March 2016 respectively. Content on these sites is related to a specific, popular industry that falls under the fashion niche. Besides Adsense, both of the sites feature CPC advertising for a well-known service in the industry. This advertising agreement will transfer to the new owner.

After a great experience with their first site in this niche, the seller decided to purchase a second site. The first site, purchased in October 2015, was created in May 2013. The second site, purchased in March 2016, was created in May 2015. Although both sites are based on the same niche topic, they've been kept separate aside from very occasional, relevant backlinks (2-5 total). The sites don't share any of the same traffic and both have original content added monthly. The content is outsourced, minimizing the work required to maintain the business.

For potential buyers interested in growing the business, one of the biggest opportunities is adding more monetization types. One way that the seller suggests is through monetizing an email list. One of the sites has an existing email list with about 11,500 subscribers, but has not monetized it despite offers from advertisers. Growing the current list and building an email list for the other site will allow the new owner to explore these offers further.

Each site has a Pinterest account and one of the sites has an associated Facebook page, Instagram account, and Twitter account as well. The social media accounts don't drive much traffic to the sites currently, but there is a big opportunity to use Pinterest to drive more traffic within this niche.

Site Highlights

Average Monthly Revenue: $3,029

Average Monthly Expenses: $61

Average Monthly Net Profit: $2,968

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the domains, site files, and social media accounts (2 Pinterest accounts, 1 Facebook, 1 Twitter, and 1 Instagram).

Work/Skills Required

The seller spends about 1-2 hours per week checking the site and revenue to make sure everything is running smoothly. They update plugins weekly and create a monthly invoice for one of the services used on the sites.

Reason for Sale

The seller is looking to sell this business to transition into the real estate business.

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Listed By

Sale Pending: No

First Seen: Mon, Sep 4th 2017

Last Updated: Mon, Apr 2nd 2018

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