Back to Listings Listing #43804: Sports

Asking Price : $82,927

Annual Gross Revenue : $99,541

Annual Net Profit : $32,100

Profit Multiple : x2.58

Inventory Value: -

R-Index : 141

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From the Broker

This listing is for an ecommerce business created in January 2011 in the sports niche. The main site has 256 active SKUs for products relating to a popular water sport, including some private-label products which also have their own branded site/storefront included in the sale. The business is currently based in Australia, but ships its products worldwide. Suppliers for the business are based in Australia and overseas. Stock is currently held in the seller's house.

The sale of this business includes four domains — two domains for the main storefront (a .com domain is 301 redirected to the .com.au site) and two for the private-label product brand (.com site/small storefront and an extra domain: .com.au). The private-label product brand is trademarked and the products are sourced from China. The products are currently sold online on the main storefront for this business and eBay. The seller also sold some of the private-label products wholesale to a local shop with more wholesale opportunities lined up.

The business is over six years old, so there is an opportunity for the new owner to update the site design. There are social media accounts with about 2,400 followers total and an email list with about 2,000 subscribers that could be used for marketing and growing the business.

There's also a big opportunity for a potential buyer that happens to have a physical storefront. There are two brands that the seller is unable to carry because those brands won't allow online-only stores to sell their product. These are the biggest brands in the industry, so having the ability to add these to this business could prove very beneficial.

Site Highlights

Average Monthly Revenue: $8,295

Average Monthly Expenses: $5,620

Average Monthly Net Profit: $2,675

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the four domains, shopping cart, social media accounts (Instagram, Pinterest, Facebook, and Twitter), stock photos in Dropbox, Google Analytics, Google Shopping, email list with ~2,000 subscribers, and Facebook Ads.

Inventory is not normally included in the list price. Further details can be provided to active depositors.

Work/Skills Required

The seller spends an average of 7.5-12 hours per week on the following tasks:

Checking and responding to emails (4-5 per week with simple questions) Printing and packing orders Dropping off packages at the post office and applying tracking numbers to orders Accounting Ordering from suppliers when stock is getting low Creating listings for newly-added products

Reason for Sale

The seller is looking to sell this business to have more time to spend on their other businesses.

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Listed By


Sale Pending: No

First Seen: Mon, Aug 28th 2017

Last Updated: Mon, Aug 28th 2017


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