Back to Listings Listing #41072: Office Supplies, Office Supply

Asking Price : $174,009

Annual Gross Revenue : $245,024

Annual Net Profit : $74,575

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

This listing is for an Amazon FBA and ecommerce business created in January 2016 in the office supply niche. The business is brand registered and sells 4 products (a fifth product is currently being sourced) in multiple Amazon marketplaces (North America and EU). A Shopify website associated with the business generates a small amount of sales. Focusing on promoting the Amazon EU marketplace listings and growing the Shopify website are two opportunities for the new owner to consider.

All FBA and seller account infrastructure is in place for the marketplaces. Furthermore, email follow up sequences for review generation and customer service are in place and fully automated using ZonMaster. Each follow up sequence has been translated into the local language of the marketplace by a native speaker (Italian, Spanish, German, and French). All EU listings have been translated into their local languages by a professional translation firm.

The email list included in the sale has over 700 subscribers that have not been sold to yet. There are social media accounts also included for Instagram (~2.2K followers), Facebook (~300 followers), and Pinterest (under 30 followers). While traffic to the business’ website has not been a priority as of yet, social media has generated 23.9% of the sites’ traffic since it was started in September 2016.

The Shopify website includes an extra domain that is redirected to it. The site has been conversion optimized and is fully built out with a well written About Us page, FAQ page, social proof including customer reviews, and “As Featured In” banner. Product listings on the website are written with professional copy, a focus on SEO, and with professionally shot images. The seller has an agreement in place with a content creator to write blog posts for a percentage of Amazon Associates commissions if the new owner is interested in going that route and adding another stream of income to the business.

Site Highlights

Average Monthly Revenue: $20,419

Average Monthly Expenses: $14,204

Average Monthly Net Profit: $6,215

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the Amazon Seller Central Accounts – North American and EU, domains, Shopify website, Google Analytics account, email-related software/accounts, social media accounts (Instagram, Facebook, and Pinterest), a well-organized library of business files (including contact list, inventory replenishment spreadsheet, SOPs, product sourcing info, learning resources and guides, product photography, professionally-designed logo files, receipts since creation, email templates and learning materials for customers).

Work/Skills Required

The seller spends about 10 hours per week on this business. Daily tasks include monitoring sales and responding to customer service inquiries. Weekly the seller schedules social media posts and checks/tweaks Amazon Sponsored Products campaigns. As necessary, they plan promotions, source new products, and make periodic improvements to the listings (i.e., adding Enhanced Brand Content and reviewing backend keyword indexing).

Reason for Sale

The seller has another project that requires their time, focus, and capital.

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Listed By

Sale Pending: No

First Seen: Mon, Aug 14th 2017

Last Updated: Mon, Sep 18th 2017

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