The target is a well-positioned and established eCommerce company selling in the residential playset space, featuring ten organically ranked domains and boasting a solid 41% YOY growth rate in earnings. As a company with a focus on kids’ products, this business is selling in a high demand, evergreen niche, making it prime for acquisition.
This business has neatly situated itself both in the New and Used segment by offering both new playset products and used products on consignment – beating the competition by offering the largest classified selection of used swing sets on the internet, along with playset accessories and on-site installation services – the whole package. Selling Used Swing Sets was a very smart move, not only in adding to its line of product offerings without any additional inventory spend, but more importantly, by providing an outlet for parents that purchase these large sets only to need to dispose of them years later.
The company maintains an extensive inventory of swing sets without the need for a warehouse – new swing sets are drop shipped and built to order directly from the manufacturer, and the used swing sets are shipped customer-to-customer, selling via consignment. The business currently focuses on products supplied by one leading manufacturer, opening the door for new ownership to diversify in many ways. This high-ticket retailer site requires a very low level of working capital, and minimal time per week to maintain profit margins.
Seeing an above-average for the segment 15% return customer rate, this is a well-established business that is clearly ready to scale and build upon an already outstanding foundation. Immediate growth opportunities abound – diversifying and expanding existing brand offerings, throttling consignment fees for sellers, utilizing social media – all of these offer new ownership high-ROI, rapid cycle growth opportunities right out of the box.
This eCommerce Business Represented by:
Tech & Internet Business Brokers
Sale Pending: No
First Seen: Sat, Aug 12th 2017
Last Updated: Sat, Oct 21st 2017