Back to Listings Listing #41056: Parenting

Asking Price : $96,757

Annual Gross Revenue : $36,921

Annual Net Profit : $36,283

Profit Multiple : x2.67

Inventory Value: -

R-Index : 137

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From the Broker

This listing is for an Amazon Associates business created in April 2015 in the parenting niche. The site offers parenting tips and product reviews for kids of all ages (newborn on up). There are currently about 100 pages on the site. The seller wrote 75% of the content themselves, but they have outsourced in the past, so this is an option for the new owner. The site itself is also very branded, targeting a certain subsection of its niche to provide over the top valuable content versus traditional affiliate niche sites in the space.

Included in the sale of this business are social media accounts for Facebook, Twitter, and Pinterest. The Twitter account has the largest following with over 4,500 followers. The seller recently started focusing on growing the Pinterest audience for the account and it is currently sitting at about 800 followers. They haven't promoted affiliate links on Pinterest as of yet. The Facebook account has 200 followers.

There are currently no email list subscribers, so building this is a great opportunity for a new buyer to use for marketing, especially in this niche. Right now the seller is planning to use this email list to curate a weekly newsletter to subscribers to bring them back to profitable pieces of content that the site has created.

Please note that there was a negative SEO attack on one particular page in early 2017. The seller submitted a “Disavow” file to Google and regularly updates it. They have also tracked 95+ "buyer-intent" keywords for the site, and they haven't been affected by the attack.

Site Highlights

Average Monthly Revenue: $3,077

Average Monthly Expenses: $53

Average Monthly Net Profit: $3,024

* We are using the last 9 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the domain, site content, and social media accounts (Facebook, Twitter, and Pinterest).

Work/Skills Required

The seller spends about 3-4 hours per week producing a weekly curated list, adding pins to Pinterest, scheduling Twitter posts, adding articles every 2 weeks or so, and keeping themes/plugins updated.

Reason for Sale

The seller is looking to move back to their home country with their family and needs the capital for visa reasons.

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Sale Pending: No

First Seen: Mon, Aug 7th 2017

Last Updated: Thu, Aug 17th 2017


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