Back to Listings Listing #41047: Education

Asking Price : $353,384

Annual Gross Revenue : $135,198

Annual Net Profit : $121,160

Profit Multiple : x2.92

Inventory Value: -

R-Index : 128

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From the Broker

This listing is for an Amazon Associates, Adsense, and advertising business created in October 2011 in the education niche. The site publishes 20-30 posts per month that cover a variety of topics related to education and learning. The majority of the revenue is earned through Amazon Associates links found in content that reviews/recommends toys and games. Other revenue comes in the form of sponsored content and ads.

All of the key money-making content for the site is outsourced. The site also publishes high-quality content from volunteer guest educators/teachers/experts. When it comes to content, there is little intervention or editing required from the seller. A potential buyer looking to grow the business could scale this content creation even more.

The seller sends out a fortnightly newsletter to it's nearly 2,000 subscriber base. With plenty of content available, this could be turned into a daily newsletter. In addition to the email list, the business also has social media accounts on Twitter (5.6K followers), Facebook (2.1K followers), Google+ (~600 followers), and Pinterest (~650 followers).

Please note that the seller transitioned from using Adsense to Monumetric in May 2017. The seller also recently started experimenting with link-building through a white-hat service. Before this, no effort was spent on link-building.

Site Highlights

Average Monthly Revenue: $11,267

Average Monthly Expenses: $1,170

Average Monthly Net Profit: $10,097

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the domain, site content, email list (~2K subscribers) and social media accounts — Twitter (5.6K followers), Facebook (2.1K followers), Google+ (~600 followers), and Pinterest (~650 followers).

Work/Skills Required

The seller spends about 5 hours per week reviewing content before publishing, performing site updates, and selecting posts for the fortnightly newsletter. The seller also occasionally works on revenue optimization and keyword research.

Reason for Sale

The seller is expecting their first child and looking to buy a house in the coming months with the sale of this business.

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Sale Pending: No

First Seen: Mon, Aug 7th 2017

Last Updated: Mon, Aug 21st 2017


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