Back to Listings Listing #41044: Emergency Preparedness

Asking Price : $125,503

Annual Gross Revenue : $212,328

Annual Net Profit : $53,784

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

This listing is for a 2-site ecommerce business created in April 2015 in the emergency preparedness niche. The business sells a product used in preparation for a specific type of natural disaster. Although the industry for this product is massive, the seller used social media and SEO to market efficiently and effectively with almost non-existent direct competition. The business currently operates in the Canada market, so expanding into the US market would be a great opportunity for the new owner.

The seller is actively involved with this business. They assemble, box, and ship/hand-deliver the products, so they spend anywhere from 14-34 hours per week working on this business when you include other tasks such as email marketing and social media posting. A new owner may wish to continue in this direction or find ways to outsource some of the tasks to reduce time and work required.

Facebook ads are the primary form of marketing for this business and the sale of this business does include a Facebook page with about 5.6K followers. The seller also uses Google Adwords and is willing to share their strategy for Facebook ads and Adwords with the new owner.

The associated Twitter account with about 2.1K follower is not as important for this business. As far as an email list, there are about 2,250 subscribers. It’s not optimized in anyway, and emails aren’t sent on any set schedule. They’re sent out every month or so when new products or features are introduced. It has accounted for $16,500 in business over the last 365 days.

Finally, it is worth noting that this business has an affiliate program established with about 540 affiliates to help drive traffic and sales.

There are 3 additional domains included with this business, one of which is essentially a landing page directing traffic to one of the main sties.

Site Highlights

Assets Inlcuded in Sale

Included in the sale of this business are the two main sites, 3 additional domains, Facebook page with about 5.6K followers, Twitter account with about 2.1K followers, an email list with about 2,250 subscribers, and site content/files.

Inventory is not included in the list price, further details can be provided to active depositors.

Work/Skills Required

The seller spends anywhere from 14 to 34 hours per week on this business depending on the season. They assemble, box, ship/hand-deliver orders themselves. They also manage email marketing and social media pages for the company.

Reason for Sale

The seller is a partner on a new business project in another industry industry that's taking off. They'll no longer be able to manage the workload of both businesses by themselves.

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Listed By


Sale Pending: No

First Seen: Mon, Jul 31st 2017

Last Updated: Sat, Oct 21st 2017


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