Back to Listings Listing #41042: Social Networking

Asking Price : $132,860

Annual Gross Revenue : $76,584

Annual Net Profit : $49,188

Profit Multiple : x2.70

Inventory Value: -

R-Index : 136

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From the Broker

This listing is for a SaaS business created in February 2006 in the social networking niche. The business provides a service for social media network users active on multiple platforms. For the past 3 years, the sellers have only spent 3-5 hours per week responding to support tickets and infrequently doing server maintenance/fixing bugs.

Since this Java-based site has been running in its current state for a few years, there are a lot of opportunities to update/optimize it. Some of these include mobile optimization and updates for social media/search engine API integration. Facebook and Twitter accounts exist for the business but have not been active for years.

The sale of this business also includes two additional domains that are not in use. The main domain could use an updated design, along with fixing vulnerabilities within their stack allowing fake users to register and manipulate links within the website. In addition, these fake profiles are also wasting link juice and minimizing the site's SEO reach. No user data is compromised through this vulnerability, and a simple audit can clear up the majority of it for the new owner. The business is operated by two co-founders who only work on the website during the weekends primarily since both founders have full-time jobs.

The SaaS currently has a lifetime value of $163.85 per customer on their premium subscription of users and has in the past used paid marketing to generate new sales but currently is not doing so.

Site Highlights

Assets Inlcuded in Sale

Included in the sale of this business are the servers, code, payment solution/gateway (, social media accounts (Facebook, Twitter, & LinkedIn), email list, Zendesk account, domains (site domain + 2 additional domain names), and site content.

Work/Skills Required

The site has been in maintenance mode for the past 3 years. The site currently receives about 10 customer support tickets a day that are responded to by the sellers. Infrequent additional work includes server maintenance and squashing critical bugs.

Reason for Sale

Both founders have moved on to other ventures and business. They no longer have time to support and maintain the business.

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Listed By

Sale Pending: No

First Seen: Mon, Jul 24th 2017

Last Updated: Sat, Oct 21st 2017

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