Back to Listings Listing #41039: Beauty & Cosmetics

Asking Price : $285,478

Annual Gross Revenue : $874,404

Annual Net Profit : $114,192

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

This listing is for a 2-site ecommerce business package created in September 2011 in the beauty & cosmetics niche. The business sells a wide selection of beauty and cosmetic products via two separate sites. The seller also uses multi-channel selling through eBay and Walmart.

The current sellers work out of their brick-and-mortar store location in Texas where a majority of inventory is kept. If any ordered products are not available on-site, the sellers order inventory from their local distributor.

Included in the sale of this business is a large email list with about 74,000 subscribers that could be very valuable for a potential buyer experienced in email marketing. There are also social media accounts for Facebook, Twitter, Instagram, and Pinterest ready for social media campaigns.

The business did use to sell on Amazon but was banned years ago for unknown reasons. The new owner could contact Amazon to get written approval from Amazon to either relist the business on this sales channel or to get an explanation of the ban to make the required tweaks and adjustments needed to get back onto the platform. Paypal also limited the business due to the product category, all of which has now been removed from the website and eBay accounts. Since this removal, Paypal has removed the limitation completely.

The physical offline store connected to the business will be separated upon purchase. The online business is fully runnable on its own and does not require the new owner to be in any certain location to manage the business.

The owner is labeling and shipping the products themselves though this can be easily outsourced to a 3rd party provider. The business boasts an email list of 73,580 subscribers that can be monetized further with new products and used for retargeting/creating lookalike audiences for paid advertising such as facebook. At the moment, no paid advertising runs to this business. The online store markets around 2,000 SKUs, while their main distributor has a catalog of 20,000 SKUs that can be ordered for the store.

Site Highlights

Average Monthly Revenue: $72,867

Average Monthly Expenses: $63,351

Average Monthly Net Profit: $9,516

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are two domains, site content, an email list (~74k+ subscribers), and social media accounts (Facebook, Instagram, Pinterest, & Twitter).

Work/Skills Required

The sellers spend about 25-30 hours per week on this business. Daily tasks include checking for fraud alerts, putting together orders, and shipping them.

Reason for Sale

The sellers are looking to retire and spend more time with their children.

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Listed By

Sale Pending: No

First Seen: Mon, Jul 24th 2017

Last Updated: Mon, Apr 2nd 2018

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