The target represents a rare opportunity, and one of the largest players, in the consumer audio, music instrument, pro audio and electronics accessories market, tailored specifically to the needs of musicians and artists, large and small.
Current ownership has operated this 10 year old company like a well-oiled machine, putting the company on a trajectory of continued growth and prosperity for many years to come.
All of the company’s products are engineered to spec, branded and trademarked with the company’s own brand name. Sales are generated both DTC via eCommerce on Amazon.com (as well as other marketplaces) and its own retail website as well as B2B via distribution and other business partners. Only roughly 35% of sales are generated through Amazon, making this a highly versatile, scalable company with solid channel mix.
The product assortment is made up of one-of-a-kind engineered audio and electronic accessories used by artists, musicians, bands and more. This is an electronics niche with very few competitors, and a demographic that is hugely brand-oriented. The company represents a very rare opportunity to buy not only market share in this vertical, but a sterling reputation in an artisan’s market, offering real leverage in the space, in addition to a 5-Star Amazon storefront with proven velocity metrics.
This brand was the first of its kind in the space and has set the standard in over 10 years of dominating the segment – seeing year over year growth, unit sales have grown by as much as 20% annually, and ownership has managed the business exceptionally well so that it is now a highly automated retail platform featuring minimal overhead, maximum margins, and a high repeat customer base.
With steep barriers to entry, including engineering R&D, competitors are hard-pressed to earn the attention of this coveted buyer demographic, and this company has successfully adapted itself to suit every trend of modernization whether it be ergonomics or the shift from paper to tablet, ensuring ownership of the market for many years to come.
In the hands of new ownership, this highly lucrative and scalable brand is primed to diversify into cross-sells and related CE segments such as reading and wireless controls in physical assistance markets, book reading, teleprompters, and so many more – with 35% of this demographic comprised of B2C customers alone, the sky is the limit whether this is a bolt on to an established retailer in the space, or a standalone acquisition.
Business Listed by:
Technology & Internet Business Brokers
Sale Pending: No
First Seen: Fri, Jul 14th 2017
Last Updated: Fri, Aug 11th 2017