Back to Listings Listing #41028: Software

Asking Price : $322,160

Annual Gross Revenue : $261,312

Annual Net Profit : $120,804

Profit Multiple : x2.67

Inventory Value: -

R-Index : 137

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From the Broker

This listing is for an ecommerce business created in October 2012 in the software niche. The business sells themes for WordPress sites through a popular platform. It is a hands-on business, so a potential buyer should be familiar with creating WordPress themes, or be willing to outsource this side of the business. The seller is open to continue working for the business as a contractor if that is something the new owner is interested in negotiating.

The business has done over $2 million in revenue in this competitive market without much focus on SEO and marketing. This is the biggest opportunity for the new owner to grow the business. To help with marketing, the business does include two social media accounts (Facebook and Twitter) and an email list of 7k subscribers.

Please note that Google Analytics wasn't added to the domain until mid/late April 2017. The seller has previous traffic analytics from another platform that is specific to their product.

Site Highlights

Average Monthly Revenue: $21,776

Average Monthly Expenses: $11,709

Average Monthly Net Profit: $10,067

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the domain, site content/files, platform seller account, customer service account, Facebook/Twitter accounts, private repo for each software, and email list (MailChimp).

Work/Skills Required

The seller has a pro-active role in the business.  Day-to-day they are running bug-fixes, answering pre-sales questions and developing new products (WordPress themes) for sale. Any buyer looking to get into the WordPress themes scene should expect this.

Reason for Sale

The seller has other investments that are taking up most of their time.  They also have new business ideas they'd like to focus on.

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Sale Pending: No

First Seen: Mon, Jul 10th 2017

Last Updated: Mon, Oct 16th 2017


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