Back to Listings Listing #41032: Culinary

Asking Price : $266,321

Annual Gross Revenue : $376,939

Annual Net Profit : $91,310

Profit Multiple : x2.92

Inventory Value: -

R-Index : 128

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From the Broker

SumoJerky.com is an ecommerce site created in September 2013 in the culinary niche. It leverages both a popular snack and a subscription based membership where it ships monthly "crates" of craft beef jerky to its subscribers. SumoJerky was originally created by Noah Kagan, creator of AppSumo & SumoMe, as an experiment and sold to one of his students.

It leverages both a popular snack and a subscription based membership where it ships monthly "crates" of craft beef jerky to its subscribers. SumoJerky was originally created by Noah Kagan, creator of AppSumo & SumoMe, as an experiment and sold to one of his students.

That student was able to leverage this business and quit his full-time job, pursuing entrepreneurship full time.

The business curates little-known brands and flavors of beef jerky for their customer base, helping them discover entirely new twists to the snack. The membership ranges from people purchasing the membership for a few months, to some who have been ordering the jerky for over a year.

Currently, the majority of traffic to the listing is coming in from CrateJoy, a marketplace where product subscription boxes are sold. Some Reddit ads have been used successfully in the past as well, which is reflected in the increase in subscribers and the decrease in subscribers once the Reddit ads were shut off due to the seller becoming busy with other projects.

Originally, SumoJerky sustained itself through cold emailing businesses to set up office accounts where businesses would supply their employees specialized jerky snacks to their staff. The seller switched over to the individual consumer market, noticing the trend of beef jerky subscription box services on the rise and has seen an increase in subscribers without the risk of having to give out a large volume of product at heavy discounts to businesses.

In addition to the subscription box product, SumoJerky also has gifting packages. These packages do exceptionally well during Father's Day and Christmas Day where people gift often several months of membership to their loved ones and friends.

The company utilizes email through MailChimp with an email list of 21,000 subscribers with 629 of those subscribers being active membership customers. The downward trend in revenue is currently attributed to zero marketing done in the last 9 months, with the seller doing little else other than maintaining the business as is.

The inventory is handled completely by a 3rd party fulfillment service that specializes in monthly product memberships. The customer service is also currently outsourced to a 3rd party. Because of this, the seller never touches or sees the inventory in person. The seller holds little inventory, primarily to send out to new subscribers before they get onto the normal monthly rotation with the rest of the subscribers.

In addition to the fulfillment center and customer service operations, the seller also has a freelancing VA that does outreach to find new jerky suppliers using a script he has perfected for her. The VA finds 3 new jerkies per month to source and ship them out to the paying subscribers.

Site Highlights

Average Monthly Revenue: $31,412

Average Monthly Expenses: $23,802

Average Monthly Net Profit: $7,609

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Domain and all content included with the sale.

Our list of jerky maker contacts and pricing we agreed to in the past. - Google Sheet Our customer list - Google Sheet Our standard operating procedure for finding jerky makers and negotiating prices - Google Doc

Work/Skills Required

I answer questions that come in from customer support and my 1 freelancing operations employee. Customer support is outsourced to 3rd party company called GetWrrk.

When a new customer signs up, I manually pick their first order of jerkies for them and place the order w/ our fulfillment center by adding the order details to a shared Google Sheet.

Once a month, I pick jerkies for all existing members around the 19th of the month and add those monthly orders to a Google sheet that the fulfillment center uses to fulfill orders. The fulfillment center sends out all orders and receives returns etc. I never touch the inventory or see it in person.

Reason for Sale

I don't have any desire to run it anymore. I've moved on to running my own weight loss coaching business.

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Listed By


Sale Pending: No

First Seen: Mon, Jul 10th 2017

Last Updated: Mon, Jul 10th 2017


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