Back to Listings Listing #41010: Finance

Asking Price : $98,991

Annual Gross Revenue : $42,900

Annual Net Profit : $31,260

Profit Multiple : x3.17

Inventory Value: -

R-Index : 120

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From the Broker

This listing is for a multi-affiliate and product site created in May 2012 in the finance niche. The content is around personal finance and money management advice for millennials. The site makes its money through sponsored posts with well-known brand affiliates and sales of courses and products developed by the business.

The biggest opportunity for this business would be implementing SEO techniques to increase the amount of organic search traffic and get more conversions. Exploring other affiliate programs in the niche would be another opportunity for the new owner.

There was a Google manual action against the original domain back in 2013-2014 due to link selling activities. However, this penalty has since been fixed by 301 redirecting all of the old content towards a new domain. Since this has been implemented, the site has been ranking and earning money again with no other penalties or issues.

Site Highlights

Average Monthly Revenue: $3,575

Average Monthly Expenses: $970

Average Monthly Net Profit: $2,605

* We are using the last 12 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are the domain, content files, worksheets, designs, Teachable account (for courses), copy and curriculum (2 premium & 2 free courses), and social media accounts (Facebook, Twitter, Pinterest, & Instagram).

Work/Skills Required

The seller spends about 4 hours per week on this business' required work. They devote an additional 15-20 hours per week on things like developing new resources, experimenting with new ways to grow the income, or managing affiliates (quarterly). See below for a detailed list of daily, weekly, monthly, and quarterly tasks.

The seller does devote an additional 15-20 hours each week to the site either developing new resources (like courses or email funnels for subscribers), managing affiliates (quarterly) and trying to experiment with new ways to grow the income on the site.

Daily tasks for this business include:

  • Proofing social media and posts for the week before they go out on Mondays (1 hour to proofread content for entire week)
  • Responding to comments on site/social media (as needed)
  • Checking in on Facebook group for one of the courses (15 minutes)

Weekly tasks include:

  • Putting together email newsletter (about an hour)
  • Emailing with editor and graphic designer on needs for the site (as needed)
  • Responding to sponsorship requests, reader emails, interview requests, customer service/product related questions (an hour each week, could easily outsource to VA.)

Monthly tasks include:

  • Updating monthly marketing report on critical site metrics such as page views, email conversions, affiliate conversions, product sales, and social media engagement. (3 hours)

Quarterly tasks include:

  • Assigning writers 2-3 posts each
  • Checking in on affiliates and seeing which are performing well and which are not and tweak as needed. (1 hour, maybe more if swapping out links)
  • Updating old blog content with new (split with the editor, takes a few hours at the end of each quarter)

Reason for Sale

The seller is looking to sell this business because they are taking a demanding job and are burnt out writing/interviewing about personal finance.

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Listed By

Sale Pending: No

First Seen: Mon, Jun 19th 2017

Last Updated: Mon, Apr 2nd 2018

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