Back to Listings Listing #40995: Beauty & Cosmetics

Asking Price : $138,421

Annual Gross Revenue : $47,340

Annual Net Profit : $46,140

Profit Multiple : x3.00

Inventory Value: -

R-Index : 125

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From the Broker

This listing is for an Amazon affiliate two-site package in the beauty and cosmetics niche, with sites created in September 2012 and November 2015, respectively. The sites serve as dedicated online resources for women of all ages that are passionate about beauty and fashion, specifically interested in hairstyling.   Both sites were part of the geo-targeting beta test developed by Amazon, so while they both cover the same niche, they are targeting two different geographies.

The seller spends about 5 hours per week on this business, so the work involved is fairly minimal.  For a buyer interested in growing the business even further, here are some of the opportunities to do so:

  • Establishing a process for working with brands and turning this into a
    consistent income stream
  • Adding more content to cover all customer journey stages and grow traffic,
    even from keywords with no purchase intent. (Due to the nature of this
    market niche, the visitors tend to be impulse buyers and traffic can be
    monetized, even if at a lower conversion rate than the current traffic
    with clear purchase intent.)
  • Using Pinterest, Facebook ads, and email marketing  to grow traffic
  • Doing outreach campaigns for links using existing contacts
  • Expanding the model further into new geographies
  • Broadening the content topics and rebranding the first site (the second domain name is already broader)

Please note the Amazon screenshots do not display full daily earnings breakdown due to multiple tracking ids.

Site Highlights

Assets Inlcuded in Sale

Included in the sale of this business are:

the domain site content social media accounts email list of 1,500 subscribers 600 contacts of bloggers with DA>31 for outreach details for the writer, infographic designer, and personal assistant contacts from brands & celebrity stylists and previous correspondence previous press releases and raffles organized list of distribution services used brand identity details: color codes, fonts etc.

Work/Skills Required

The seller spends about 5 hours per week researching and uploading new articles each month (writing is outsourced), posting articles to social media, answering emails from brands and agencies, and reviewing/approving/answering comments.  Monthly tasks include monitoring new product launches and search queries in the niche, scheduling pre-written social media posts, running outreach campaigns, and publishing a press release or organizing a raffle.

Reason for Sale

The seller is looking to sell this business because they are working on a new challenging project which requires additional capital.

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Listed By

Sale Pending: No

First Seen: Mon, Jun 12th 2017

Last Updated: Fri, Aug 11th 2017

Rhodium Weekend 2015
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