Started in 2009 during the Great Recession, this website was created out of the owner’s experience eliminating debt by reducing her family’s expenses. While people she loved were losing their homes and jobs, she was experiencing more financial stability than ever and wanted to share with the world how she was doing it. She and her team help families make smarter everyday purchasing decisions. Their recommendations cover everything from groceries to patio furniture to vacation destinations. Anywhere they can guide people to save money, get out of debt, or think differently about their finances, they will.
They have a strong, loyal community of followers who convert well on product and service recommendations made by the team. The community is positive and helpful to one another, even jumping in to answer each other’s questions.
Because of changing family dynamics and being unaware of the ability to sell a website, she all but abandoned the company, laid off all but the most critical team members, and began to let the site just run its course. Even with that mindset and a meager 1-2 hours per week of effort, this business is still generating significant profit. With strong processes already in place, a new owner with a vision and energy has countless opportunities to turn the business around and expand it beyond its former glory.
Sale Pending: Yes
First Seen: Wed, Jun 7th 2017
Last Updated: Wed, Jun 14th 2017