An ecommerce site created in January 2011 in the education niche. This business sells educational aids and coursework for a certain profession to help students pass their exams. The business gains the majority of its traffic from SEO and direct traffic due to the business having a good reputation within its niche. The site also features social media profiles and an email list.
The social media profiles are not important in running the business. The business email list contains 900 subscribers and is being optimized using 3 main components within the email funnel:
While the business originally started off marketing to students close to taking the exam, the seller has found that there is a much larger market with students who are half-way through their education when it comes to effectively converting them into customers. This is a potential demographic for the buyer to explore.
Assets Inlcuded in Sale
Included with the sale of this business are the domain, site content/files, social media accounts, and newsletter account.
The seller spends less than hour per week updating site plugins, confirming users are properly added, and scheduling infrequent newsletters/blog posts/social media posts. (Newsletters/posts are infrequent because there is seasonality with this business, so customers only require these programs at certain times of the year.)
Reason for Sale
The seller is looking to pivot to their next area of interest.
Sale Pending: No
First Seen: Mon, May 15th 2017
Last Updated: Wed, Sep 20th 2017