Back to Listings Established Proprietary Branded Product in Explosive DIY Home Improvement Niche

Asking Price : $695,000

Annual Gross Revenue : $1,348,770

Annual Net Profit : $321,831

Profit Multiple : x2.16

Inventory Value: -

R-Index : 164

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From the Broker

Offered is a decorative concrete products company offering an extensive line of fully branded, proprietary, solutions complimented by an extensive collection of application tools and accessories, to accommodate virtually any decorative concrete home improvement project.

Catering to the "do it yourself" homeowner, professional installers and commercial contractors, this business is positioned well with a highly recognized online brand name in the evergreen market segment of home improvement. With rising home equity and renewed access to capital, home improvement is at a high and poised for additional growth.

In business for 13 years and online for 10, the company offers the ideal blend of e-commerce scalability and in-house manufacturing stability. The website offers a depth of product information and project education far superior to any of its competitors which drives organic traffic and results in more than 90% of the company's revenue being derived directly from the company website.

Fully relocatable or highly suitable for remote management, production is currently conducted in a centrally-located mid-western location, lending itself well to fast shipping to either coast and Canada. Building its reputation through strong customer service, professional advice and online education, the company's brand is far superior to that of similarly sized companies in related industries.

Scale opportunities abound for this highly niched, specialty products retailing including additional sales channels such as Amazon and Ebay, wholesale distribution and private labeling and development of the commercial customer market.

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Sale Pending: Yes

First Seen: Sun, May 28th 2017

Last Updated: Fri, Jun 2nd 2017


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